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Amazon Must Trim 'Halo' TM For EU Market

IP Law 360

Amazon Technologies could not convince the EU's intellectual property office to let it register trademarks for "halo" unscathed, with the office backing a Californian health technology company's bid to trim key protections for medical monitoring devices and health assessment services.

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Is Your Super Bowl Marketing Campaign Playing by the Rules? 5 Tips to Help You Avoid Getting a Penalty

JD Supra Law

With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National Football League (NFL) more closely than a shutdown corner on a wide receiver. By: Foster Garvey PC

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Trademarks from a Marketing Perspective

Kashishipr

The role that trademarks play in the marketing of a brand can help us unwind what commercial players and business houses should consider in the development of their brand marketing strategies to best incentivize their assets for better returns. Noting the Difference between a Brand and a Trademark.

Marketing 105
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Marketing and IPR

IP and Legal Filings

When used in a marketing context, the brand has two primary goals: first, to represent the company in public to create maximum awareness and recognition for the organization and its business proposition. For a marketer, a brand is what represents the values of a company and aims to create awareness and trust.

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Why is Market Research Important for Patent Protection?

Kashishipr

In the present highly competitive business environment, understanding the market trends well is imperative for the development, and eventually, the success of a particular product or service. Market research helps come across the already existing inventions that may be similar to the applicant’s invention. .

Marketing 119
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How to Protect Your Registered Trademark

Greenspoon Marder LLP

Once you have a registered trademark, there are certain “good practices” that you should consider following in order to strengthen that mark. In general, trademarks become stronger as they become better known in the marketplace. The post How to Protect Your Registered Trademark appeared first on Greenspoon Marder LLP.

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Planning a Super Bowl Marketing Campaign? 5 Quick Tips for Staying in Bounds and Avoiding Disqualification

JD Supra Law

With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National Football League (NFL) more closely than a shutdown corner on a wide receiver. By: Foster Garvey PC