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Social Media Marketing: Brand Indemnification of Celebrities and Influencers

Traverse Legal Blog

“Influencer Marketing” and “Social Media Brand Endorsement” have become big business. Our law firm represents some of the business’s largest social media marketing agencies and influencers. This means they also own and need to license the copyright to the brand.

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Press publishers’ right: social media enter the stage

Kluwer Copyright Blog

On 21 st October 2021, Facebook announced that it has reached an agreement with APIG , an association of French press publishers, committing itself to the payment of licensing fees pursuant to the press publishers’ right introduced by the 2019 Copyright Directive. Social media (aka Facebook) were not a part of the conversation.

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Court Enjoins the Utah “Minor Protection in Social Media Act”–NetChoice v. Reyes

Technology & Marketing Law Blog

Utah’s Minor Protection in Social Media Act contains two major provisions. First, it requires social media companies to conduct age assurance of their users to a 95% accuracy rate, along with an appellate process for misclassified users. Utah argued that the law doesn’t suppress any specific topic.

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Court Dismisses School Districts’ Lawsuits Over Social Media “Addiction”–In re Social Media Cases

Technology & Marketing Law Blog

There are two critically important cases over “social media addiction” pending in California state court and as an MDL in the federal Northern District of California. Today’s post focuses on the social media defendants’ efforts to dismiss the parallel lawsuits by the school districts.

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Court Preliminarily Enjoins Ohio’s Law Requiring Parental Consent for Children’s Social Media Usage–NetChoice v. Yost

Technology & Marketing Law Blog

That decision could have significant implications for this case as well as all other First Amendment challenges of states’ efforts to censor social media.] The analogy is an imperfect one—social media operators are arguably less involved in the curation of their websites’ content than these traditional examples.

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2023 Quick Links: Social Media

Technology & Marketing Law Blog

To piggyback on the editorial board analogy, if the newspaper itself had published an account of its editorial policies and decisions, and it turned out to be potentially fraudulent in some way, it would not chill the newspaper’s exercise of editorial control to investigate whether the newspaper’s public statements on that topic were false.

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A Short Explainer of Why California’s Social Media Addiction Bill (AB 2408) Is Terrible

Technology & Marketing Law Blog

Today, I’m covering AB 2408, a performative “protect kids online” bill that kick kids off social media entirely and ruin the Internet for adults too. This will be a major shock to millions of Californians who value and enjoy social media. Monday, I covered AB 2273, the Age-Appropriate Design Code.