IP Law 360

APRIL 24, 2024

With many BigLaw firms relying on an increasingly obsolete marketing approach that prioritizes stiff professionalism over authentic connection, adopting a few key communications strategies to better connect with today's clients and prospects can make all the difference, say Eric Pacifici and Kevin Henderson at SMB Law.

Marketing 97

Marketing Marketing Law 97

Olartemoure Blog

JULY 12, 2024

The Financial Market Commission of Chile issued the first comprehensive open finance regulation in the country, promising to revolutionize the Latin American financial sector by introducing a detailed framework for its operation.

Marketing 52

Marketing Marketing Intellectual Property Business 52

Olartemoure Blog

MAY 30, 2023

The Digital Markets Act is a groundbreaking law from the European Union that regulates the performance of large online platforms (designated as gatekeepers) in the digital economy to guarantee fair competition, which started applying on 2 May 2023. Being designated as a gatekeeper under the Digital Markets Act will bring some consequences.

Marketing 98

Marketing Marketing Designs Design 98

Corsearch

JANUARY 23, 2024

However, whilst international trade fosters economic growth and exchange, it also creates opportunities for grey market goods to emerge. Table of contents : • What is the grey market? • Supply chain inefficiencies: Misallocation of products or product returns can lead to grey market sales.

Marketing 59

Marketing Marketing Social Media Branding 59

JD Supra Law

APRIL 17, 2024

We have previously warned you about the new California law (AB 488) concerning registration for many types of online cause marketing programs. On March 26, 2024, CA finally issued final regulations to its AB 488 (California Gov. Code Section 125599.9)

Marketing 71

Marketing Marketing Registration Law 71

McKinsey Operations

APRIL 5, 2023

The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop broad skillsets and prioritize collaboration.

Marketing 102

Marketing Marketing Business Branding 102

IP Law 360

FEBRUARY 15, 2024

Illinois-based marketing consulting firm Impossible X LLC has asked the U.S. Supreme Court to review a decision from a divided Ninth Circuit that revived plant-based burger maker Impossible Foods Inc.'s s trademark lawsuit against it.

Marketing 98

Marketing Marketing Trademark 98

JD Supra Law

MAY 1, 2024

Welcome to the April 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter. This month, we discuss why it’s important for businesses to think critically about who they are listing as their trademark owners, how the TTAB and the courts have treated color marks, and the USPTO’s Federal Trademark Search System.

Marketing 63

Marketing Marketing Trademark Business 63

IPilogue

JANUARY 5, 2023

On November 29th, The Competition and Markets Authority (CMA) released its final report of its market study into music and music streaming. Moreover, competition between music streaming services and the digitization of the market improved consumer outcomes greatly, though creators still had concerns about their earnings from streaming.

Music 105

Music Marketing Marketing Reporting 105

TorrentFreak

OCTOBER 19, 2022

Earlier this month, several prominent copyright holder groups sent their annual “notorious markets” recommendations to the U.S. Government uses these documents as input for its yearly review of notorious piracy markets, which aims to provide an overview of threats to various copyright industries. Trade Representative (USTR).

Marketing 126

Marketing Marketing Copyright Technology 126

JD Supra Law

MARCH 1, 2024

Thank you for reading the February 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the advertising rights of luxury resellers and important updates to the Warner Chappell Music v. Nealy copyright infringement suit.

Marketing 73

Marketing Marketing Music Copyright Infringement 73

TorrentFreak

FEBRUARY 1, 2023

Every year, the Office of the United States Trade Representative ( USTR ) publishes a list of ‘notorious markets’ that facilitate online piracy and related intellectual property crimes. 2022 Notorious Markets Review Yesterday, the USTR published its 2022 Review of Notorious Markets.

Marketing 121

Marketing Marketing Social Media Reporting 121

Erik K Pelton

MARCH 8, 2022

Far and away, the worst marketing mistake I ever made was paying money – several thousand dollars – to be on Forbes radio on airplanes more than a decade ago. was the worst marketing mistake I’ve ever made. The post The worst marketing mistake I ever made appeared first on Erik M Pelton & Associates, PLLC.

Marketing 113

Marketing Marketing Branding Brands 113

McKinsey Operations

OCTOBER 13, 2022

Digital payment transactions are skyrocketing in emerging markets as innovations proliferate. Banks, fintechs, and telecom companies must quickly develop their strategy to compete for market share.

Marketing 134

Marketing Marketing 134

Kashishipr

JANUARY 19, 2022

The role that trademarks play in the marketing of a brand can help us unwind what commercial players and business houses should consider in the development of their brand marketing strategies to best incentivize their assets for better returns. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105

Marketing Marketing Trademark Branding 105

IP Law 360

JANUARY 25, 2024

The former director of government sales for a major pharmaceutical company alleged in a retaliation lawsuit that he was fired for voicing concerns about the business illegally selling a drug to federal health care providers by marketing it for uses that aren't approved by regulators.

Marketing 98

Marketing Marketing Government Business 98

JD Supra Law

NOVEMBER 30, 2023

Thank you for reading the November 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the USPTO's recently published alert reminding filers and practitioners of its Code of Conduct when working with the Office, and provide a fun update on the creative ways the NFL protects its trademark rights.

Marketing 78

Marketing Marketing Publishing Trademark 78

JD Supra Law

FEBRUARY 1, 2024

Thank you for reading the January 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss Dwayne "The Rock" Johnson's recent trademark acquisition and the importance of understanding those rights. In This Issue: - Wrestling with the Scope of Trademark Rights. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

Marketing 66

Marketing Marketing Trademark 66

McKinsey Operations

APRIL 11, 2023

million new consumers entering the market are choosing among an average of 88 plans. This represents an outsize year for insurer and enrollment growth. More than 3.6

Marketing 102

Marketing Marketing 102

Kashishipr

FEBRUARY 9, 2022

In the present highly competitive business environment, understanding the market trends well is imperative for the development, and eventually, the success of a particular product or service. Market research helps come across the already existing inventions that may be similar to the applicant’s invention. .

Marketing 119

Marketing Marketing Inventor Invention 119

IP and Legal Filings

JUNE 14, 2023

When used in a marketing context, the brand has two primary goals: first, to represent the company in public to create maximum awareness and recognition for the organization and its business proposition. For a marketer, a brand is what represents the values of a company and aims to create awareness and trust.

Marketing 52

Marketing Marketing Intellectual Property Branding 52

McKinsey Operations

FEBRUARY 21, 2023

The small-and-midsize-business market has huge potential, but it’s also highly competitive and fragmented. Tech providers must understand the unique, evolving needs and preferences of small companies.

Marketing 115

Marketing Marketing Business 115

Velocity of Content

APRIL 6, 2022

CCC is proud to be recognized for our Velocity of Content blog and podcast in the “Branded Blog” and Branded Podcast” categories as part of PR Daily’s Content Marketing Awards. Additionally, the host of our Velocity of Content podcast, CCC’s Christopher Kenneally , was among six recipients of the “Content Marketer of the Year” honor.

Marketing 98

Marketing Marketing Blogging Branding 98

JD Supra Law

DECEMBER 1, 2022

Thank you for reading the November 2022 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we address a precedential TTAB decision that presents interesting priority issues relating in particular to the effective date of cannabis applications, and share the open gTLD Sunrise period.

Marketing 101

Marketing Marketing Trademark 101

Olartemoure Blog

MARCH 31, 2022

It is a challenge for the institutional framework, enforcement agencies, and courts to effectively develop their missions, because, even with the current resources, some markets remain unexplored or wrongly understood. What is the approach of antitrust laws in these markets? In Colombia. You can take control of the litigation.

Marketing 98

Marketing Marketing Social Media Litigation 98

TorrentFreak

FEBRUARY 18, 2022

In its yearly “Out-of-Cycle Review of Notorious Markets”, the United States Trade Representative (USTR) lists a few dozen websites said to be involved in piracy or counterfeiting. The music industry nominated several stream-rippers as notorious markets and FLVTO.biz, 2Conv.com, and MP3Juices.cc Music, Games, Books, and Science.

Marketing 132

Marketing Marketing Advertising Advertising 132

Erik K Pelton

JUNE 21, 2021

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. The post Bold Brands Are Like Bees to Pollinate Marketing appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Brands Branding Marketing 130

JD Supra Law

APRIL 30, 2024

As the 2024 Paris Olympics draws near, many brands are eager for an opportunity to partner with Olympic athletes to enhance brand visibility and grow market share in competitive industries.

Branding 78

Branding Brands Branding Marketing 78

McKinsey Operations

MARCH 15, 2023

The time has come for healthcare providers to wake up to the modern consumer and start building the alignment, capabilities, and infrastructure to support next-gen marketing in healthcare.

Marketing 90

Marketing Marketing 90

JD Supra Law

OCTOBER 28, 2022

Thank you for reading the October 2022 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss an ongoing trademark suit involving a claim of irreparable harm, share the now open gTLD Sunrise periods, and feature analysis of Supreme Court copyright case Andy Warhol Foundation for the Visual Arts Inc.

Marketing 98

Marketing Marketing Art Trademark 98

IP Law 360

MAY 23, 2024

A legal marketing business has agreed to dismiss a Georgia federal lawsuit accusing an Arkansas law firm and others of stealing and profiting off its trade secrets, including a database of client leads for mass torts over talcum powder and heartburn medication.

Marketing 52

Marketing Marketing Business Law 52

IIPRD

JUNE 17, 2024

National governments use a range of policy tools to correct market flaws and regulate drug costs and pricing. On the other hand, detractors of strict patent protection contend that it can inhibit innovation by monopolizing markets and reducing competition. 5] Policies related to regulations are also quite important.

Intellectual Property 64

Intellectual Property Marketing Marketing Journalism 64

McKinsey Operations

APRIL 25, 2023

The invasion of Ukraine has shocked the European energy market. Europe may need to intensify efforts to reduce gas demand to balance the market and ensure security of supply while avoiding price spikes.

Marketing 85

Marketing Marketing 85

JD Supra Law

APRIL 5, 2024

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

Social Media 73

Social Media Branding Brands Branding 73

JD Supra Law

MAY 5, 2023

It’s therefore no surprise that so many companies are interested in leveraging memes in marketing. If a picture is worth a thousand words, that makes a meme worth about 50 tweets. But as with all advertising, certain rules apply. One does not simply meme without knowing the law. By: Smart & Biggar

Advertising 97

Advertising Advertising Marketing Marketing 97

JD Supra Law

SEPTEMBER 1, 2022

Thank you for reading the August 2022 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss a Show Cause Order recently issued by the USPTO to combat thousands of fraudulent trademark applications. We also provide an update on a new gTLD Sunrise Period.

Marketing 97

Marketing Marketing Trademark 97

LexBlog IP

OCTOBER 31, 2022

A multi-year effort is underway to modernise the financial market infrastructure of Malaysia. Various initiatives have been undertaken by Bank Negara Malaysia to promote market stability and develop new payment and settlement systems. The goal of these projects is to enhance the market’s resiliency and internationalisation.

Marketing 52

Marketing Marketing Government Settlement 52