IP Law 360

AUGUST 21, 2024

Most law firm marketing and business development teams operate in silos, leading to an ad hoc, reactive approach, but shifting to a culture of proactive planning — beginning with comprehensive campaigns — can help firms effectively execute their broader business strategy, says Paul Manuele at PR Manuele Consulting.

Marketing 97

Marketing Marketing Law Business 97

SpicyIP

NOVEMBER 11, 2024

It arguably has a market share of around 45%. All this was to create a market for its newly launched chocolate, “Alphine Super Oats.” This can also be deciphered from the fact that Alpino has been calling out the “scam” since 2006, while Marico only entered the market with its product in 2010. That’s from my end.

Marketing 90

Marketing Marketing Advertising Advertising 90

Olartemoure Blog

MAY 30, 2023

The Digital Markets Act is a groundbreaking law from the European Union that regulates the performance of large online platforms (designated as gatekeepers) in the digital economy to guarantee fair competition, which started applying on 2 May 2023. Being designated as a gatekeeper under the Digital Markets Act will bring some consequences.

Marketing 98

Marketing Marketing Designs Design 98

JD Supra Law

NOVEMBER 11, 2024

The Court of Appeal has confirmed that the existence of a “crowded market” and any coexistence terms entered into by parties may be relevant factors in assessing likelihood of confusion.

Marketing 68

Marketing Marketing 68

Technology & Marketing Law Blog

JULY 23, 2024

Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. The post Announcing the Seventh Edition of Advertising & Marketing Law Casebook by Tushnet & Goldman appeared first on Technology & Marketing Law Blog. Price: $12 * Kindle.

Editing 93

Editing Advertising Advertising Marketing 93

JD Supra Law

AUGUST 27, 2024

On August 15, 2024, Alvotech and Advanz Pharma announced that the European Medicines Agency (EMA) has accepted a Marketing Authorization Application for AVT06, Alvotech’s biosimilar of low dose (2 mg) EYLEA (aflibercept). By: Goodwin

Marketing 66

Marketing Marketing 66

IP Law 360

MAY 24, 2024

From “The Giving Tree” to “Where the Wild Things Are,” most children’s books are easy to remember because they use simple words and numbers to tell stories with a human impact — a formula law firms should emulate in their marketing content to stay front of mind for potential clients, says Seema Desai Maglio at The Found Word.

Marketing 98

Marketing Marketing Law 98

Traverse Legal Blog

SEPTEMBER 20, 2024

“Influencer Marketing” and “Social Media Brand Endorsement” have become big business. Our law firm represents some of the business’s largest social media marketing agencies and influencers. One reason is that many influencer marketing campaigns allow the brand to measure the return on investment.

Social Media 52

Social Media Brands Branding Branding 52

Corsearch

JANUARY 23, 2024

However, whilst international trade fosters economic growth and exchange, it also creates opportunities for grey market goods to emerge. Table of contents : • What is the grey market? • Supply chain inefficiencies: Misallocation of products or product returns can lead to grey market sales.

Marketing 59

Marketing Marketing Social Media Brands 59

McKinsey Operations

APRIL 5, 2023

The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop broad skillsets and prioritize collaboration.

Marketing 102

Marketing Marketing Business Branding 102

IP Law 360

APRIL 24, 2024

With many BigLaw firms relying on an increasingly obsolete marketing approach that prioritizes stiff professionalism over authentic connection, adopting a few key communications strategies to better connect with today's clients and prospects can make all the difference, say Eric Pacifici and Kevin Henderson at SMB Law.

Marketing 97

Marketing Marketing Law 97

IPilogue

JANUARY 5, 2023

On November 29th, The Competition and Markets Authority (CMA) released its final report of its market study into music and music streaming. Moreover, competition between music streaming services and the digitization of the market improved consumer outcomes greatly, though creators still had concerns about their earnings from streaming.

Music 105

Music Marketing Marketing Reporting 105

TorrentFreak

OCTOBER 19, 2022

Earlier this month, several prominent copyright holder groups sent their annual “notorious markets” recommendations to the U.S. Government uses these documents as input for its yearly review of notorious piracy markets, which aims to provide an overview of threats to various copyright industries. Trade Representative (USTR).

Marketing 132

Marketing Marketing Copyright Technology 132

Erik K Pelton

MARCH 8, 2022

Far and away, the worst marketing mistake I ever made was paying money – several thousand dollars – to be on Forbes radio on airplanes more than a decade ago. was the worst marketing mistake I’ve ever made. The post The worst marketing mistake I ever made appeared first on Erik M Pelton & Associates, PLLC.

Marketing 113

Marketing Marketing Brands Branding 113

Kashishipr

JANUARY 19, 2022

The role that trademarks play in the marketing of a brand can help us unwind what commercial players and business houses should consider in the development of their brand marketing strategies to best incentivize their assets for better returns. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105

Marketing Marketing Trademark Brands 105

McKinsey Operations

OCTOBER 13, 2022

Digital payment transactions are skyrocketing in emerging markets as innovations proliferate. Banks, fintechs, and telecom companies must quickly develop their strategy to compete for market share.

Marketing 134

Marketing Marketing 134

IP Law 360

FEBRUARY 15, 2024

Illinois-based marketing consulting firm Impossible X LLC has asked the U.S. Supreme Court to review a decision from a divided Ninth Circuit that revived plant-based burger maker Impossible Foods Inc.'s s trademark lawsuit against it.

Marketing 98

Marketing Marketing Trademark 98

IP Law 360

OCTOBER 2, 2024

Generic competitors’ challenge to Novo Nordisk’s patents in hopes of capturing a portion of the rapidly expanding Type 2 diabetes and obesity treatment market highlights the role of abbreviated new drug application litigation, inter partes review and multidistrict litigation in patent defense, says Pedram Sameni at Patexia.

Marketing 52

Marketing Marketing Litigation Patent 52

TorrentFreak

FEBRUARY 1, 2023

Every year, the Office of the United States Trade Representative ( USTR ) publishes a list of ‘notorious markets’ that facilitate online piracy and related intellectual property crimes. 2022 Notorious Markets Review Yesterday, the USTR published its 2022 Review of Notorious Markets.

Marketing 125

Marketing Marketing Social Media Reporting 125

JD Supra Law

APRIL 17, 2024

We have previously warned you about the new California law (AB 488) concerning registration for many types of online cause marketing programs. On March 26, 2024, CA finally issued final regulations to its AB 488 (California Gov. Code Section 125599.9)

Marketing 71

Marketing Marketing Registration Law 71

Traverse Legal Blog

SEPTEMBER 27, 2024

One of the most common brand protection issues involves gray market sellers and counterfeits on Amazon. Introduction Are grey market sellers and counterfeiters damaging your brand’s reputation and undercutting your sales on Amazon?” There’s both good news and bad news. Let’s start with the bad news.

Brands 52

Brands Branding Branding Marketing 52

JD Supra Law

MARCH 1, 2024

Thank you for reading the February 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the advertising rights of luxury resellers and important updates to the Warner Chappell Music v. Nealy copyright infringement suit.

Marketing 73

Marketing Marketing Music Copyright Infringement 73

IP Law 360

AUGUST 30, 2024

An Oklahoma City legal marketing company has acknowledged in a court filing that it uses trademarks associated with a Texas lawyer in its online keyword advertising, but it said the practice is lawful and that the Texas lawyer waited too long to complain and hasn't shown actual harm from it.

Marketing 52

Marketing Marketing Advertising Advertising 52

JD Supra Law

MAY 1, 2024

Welcome to the April 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter. This month, we discuss why it’s important for businesses to think critically about who they are listing as their trademark owners, how the TTAB and the courts have treated color marks, and the USPTO’s Federal Trademark Search System.

Marketing 63

Marketing Marketing Trademark Business 63

IP Law 360

JANUARY 25, 2024

The former director of government sales for a major pharmaceutical company alleged in a retaliation lawsuit that he was fired for voicing concerns about the business illegally selling a drug to federal health care providers by marketing it for uses that aren't approved by regulators.

Marketing 98

Marketing Marketing Government Business 98

McKinsey Operations

APRIL 11, 2023

million new consumers entering the market are choosing among an average of 88 plans. This represents an outsize year for insurer and enrollment growth. More than 3.6

Marketing 102

Marketing Marketing 102

Kashishipr

FEBRUARY 9, 2022

In the present highly competitive business environment, understanding the market trends well is imperative for the development, and eventually, the success of a particular product or service. Market research helps come across the already existing inventions that may be similar to the applicant’s invention. .

Marketing 119

Marketing Marketing Inventor Invention 119

JD Supra Law

NOVEMBER 30, 2023

Thank you for reading the November 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the USPTO's recently published alert reminding filers and practitioners of its Code of Conduct when working with the Office, and provide a fun update on the creative ways the NFL protects its trademark rights.

Marketing 78

Marketing Marketing Publishing Trademark 78

JD Supra Law

AUGUST 16, 2024

Find out why Gabby's Table was denied registration in a major Trademark decision that impacts affiliate marketing. Weintraub attorneys Scott Hervey and Jamie Lincenberg break down what this means for your business in this episode of “The Briefing.”. By: Weintraub Tobin

Marketing 68

Marketing Marketing Registration Business 68

IP and Legal Filings

JUNE 14, 2023

When used in a marketing context, the brand has two primary goals: first, to represent the company in public to create maximum awareness and recognition for the organization and its business proposition. For a marketer, a brand is what represents the values of a company and aims to create awareness and trust.

Marketing 52

Marketing Marketing Intellectual Property Branding 52

JD Supra Law

FEBRUARY 1, 2024

Thank you for reading the January 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss Dwayne "The Rock" Johnson's recent trademark acquisition and the importance of understanding those rights. In This Issue: - Wrestling with the Scope of Trademark Rights. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

Marketing 66

Marketing Marketing Trademark 66

McKinsey Operations

FEBRUARY 21, 2023

The small-and-midsize-business market has huge potential, but it’s also highly competitive and fragmented. Tech providers must understand the unique, evolving needs and preferences of small companies.

Marketing 115

Marketing Marketing Business 115

Velocity of Content

APRIL 6, 2022

CCC is proud to be recognized for our Velocity of Content blog and podcast in the “Branded Blog” and Branded Podcast” categories as part of PR Daily’s Content Marketing Awards. Additionally, the host of our Velocity of Content podcast, CCC’s Christopher Kenneally , was among six recipients of the “Content Marketer of the Year” honor.

Marketing 98

Marketing Marketing Blogging Brands 98

IP Watchdog

JULY 29, 2024

This week our conversation is with Patrick Kilbride, who is a public policy expert with significant expertise at the intersection between market economics, innovation and intellectual property. According to Kilbride, what makes the U.S.

Marketing 69

Marketing Marketing Law Intellectual Property 69

Olartemoure Blog

MARCH 31, 2022

It is a challenge for the institutional framework, enforcement agencies, and courts to effectively develop their missions, because, even with the current resources, some markets remain unexplored or wrongly understood. What is the approach of antitrust laws in these markets? In Colombia. You can take control of the litigation.

Marketing 98

Marketing Marketing Social Media Litigation 98

JD Supra Law

DECEMBER 1, 2022

Thank you for reading the November 2022 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we address a precedential TTAB decision that presents interesting priority issues relating in particular to the effective date of cannabis applications, and share the open gTLD Sunrise period.

Marketing 101

Marketing Marketing Trademark 101

IPilogue

SEPTEMBER 16, 2021

Founded in 2016, Los Angeles-based streetwear brand formerly known as Chinatown Market offers everything you’d need to fit in on Fairfax Avenue. Appearing on the “ Business of Hype with jeffstaple ” podcast, founder Mike Cherman cites the New York street markets that he visited as a kid as inspiration for its name. Photo from Market.

Marketing 105

Marketing Marketing Brands Branding 105