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Why trademarks matter for food trucks

Erik K Pelton

Food trucks have a heightened need to proper trademark protection: The industry is booming and growing rapidly, with lots of new brand names being developed every month. Therefore, without USPTO registration, a food truck brand is only protected in the local geographic area where it operates and not anywhere else in the U.S.

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Trademark protection for cannabis brands

Erik K Pelton

Note that this field may be subject to changes and developments more than others when it comes to trademark registration strategies. The overlapping state and Federal issues regarding the regulation and legality of these products provide unique challenges and strategies related to trademark protection.

Brands 130
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10 reasons that small businesses need to protect their trademarks

Erik K Pelton

It is important to take a few minutes to search and make sure a name is unique, to file the name with the USPTO to register it, and to hire an experienced trademark attorney to handle the registration process.

Business 130
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Understanding Copyright, Trademark and Halloween Costumes

Plagiarism Today

If the costume isn’t licensed, why is it not infringing regardless of the name change? To answer that and other questions about Halloween costumes, we have to step back and look at how copyright and trademark law apply to costumes. Trademark and Halloween Costumes. The other major part of the question is trademark.

Trademark 279
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Licensing of Trademarks

Kashishipr

A trademark is an important business asset that offers protection to a brand. Businesses own valuable trademarks, which, once registered, can be licensed out. The rights that flow from a trademark can be licensed to others to receive royalties for commercialization. What is Trademark Licensing?

Licensing 105
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Trademark Registration works for the owner, even in their sleep

Erik K Pelton

The following is an edited transcript of my video, Why Apply to Register Your Trademark. There are several key benefits to trademark registration. So, once it’s registered, the registration is literally working for the owner 24/7. Having the registration also makes it easier to deal with any possible infringers.

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A brand’s R.O.T.I. – Return on Trademark Investment – far outweighs the costs of trademark protection

Erik K Pelton

Trademark protection isn’t free. And most important, the Return on Trademark Investment – R.O.T.I. The returns from investing in trademark registration include. A tangible asset that can be licensed or sold. But it isn’t terribly expensive. – far outweighs the costs. Use of the ®.

Trademark 147