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Personality Rights – The Power of Influence, Its Misuse and Protection

JD Supra Law

INTRODUCTION - Publicity rights play an important role in India based on the culture of celebrity worship and the importance of the name, image, and likeness of sports, television and media personalities, political figures, musicians, etc. In India, the right to publicity is recognised as a part of the right to privacy.

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Evolution of Personality Rights in India

IP and Legal Filings

Recently, Bollywood Director Karan Johar [1] filed a case against the makers of “Shaadi Ke Director Karan Aur Johar” for using his name in the title of their movie without permission, this lawsuit has sparked again the debate relating to personality rights in India. Topps Chewing Gum Inc. [2]

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Unreasoned Orders for Personality Rights

IP and Legal Filings

However, even in areas of the law that are not fully developed, it is crucial to indicate the legal basis for an order, even if briefly, as this requirement should not be sacrificed for the sake of judicial expediency. For example, can personality rights be viewed as an extension of the right to privacy?

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The Interplay of Personality Rights and Freedom of Expression- the Jackie Shroff’s Case’

IP and Legal Filings

However, this article will discuss the reasoning of the court with respect to relief claimed by the Plaintiff against a creator of a YouTube video who compiled the interviews of the plaintiff and depicted his personality as ‘thug life’ The plaintiff contended that such videos portrayed him in a derogatory manner. million views.

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Advent of AI Voice Generation and Threat to Personality Rights

IP and Legal Filings

The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. and includes both commercial and non-commercial aspects.

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Personality Rights In India : A Statutory And Judicial Analysis

IP and Legal Filings

Introduction Personality rights refer to a person’s ability to safeguard his or her identity in the context of a property or privacy right. Celebrities value these rights since their names, images, or even voices may be inappropriately used in commercials by various businesses to increase sales.

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Synthetic Singers and Voice Theft: BomHC protects Arijit Singh’s Personality Rights [PART II]

SpicyIP

Codible Ventures LLP that has initiated a judicial discussion on the protection of artists’ personality rights against the unauthorised use of their voices by AI tools. In the UK , there isn’t a standalone right of publicity, which means that voice actors have limited control over how their voices are used commercially.