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Deepfakes and Personality Rights: The Need for codifying Personality Rights.

IP and Legal Filings

1] And since, the creator, consumer and subject of the content are distinctly different-the potential lack of empathy or misapprehension by the consumers towards the subject, based on the creators potrayal, necessitate a discussion of the subjects privacy and personality rights.

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[PART I] Personality Rights in Spotlight Once More!: Analysing The DHC’s Karan Johar v.  India Pride Advisory Order

SpicyIP

The Bombay High Court order of 7th March 2025, making the interim injunction in favour of Karan Johar absolute, has added more fuel to the fire of the debate over personality rights protection. However, it has become more common to uphold these rights without thoroughly reasoning each decision, and this case is an example of that.

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Unreasoned Orders for Personality Rights

IP and Legal Filings

However, even in areas of the law that are not fully developed, it is crucial to indicate the legal basis for an order, even if briefly, as this requirement should not be sacrificed for the sake of judicial expediency. For example, can personality rights be viewed as an extension of the right to privacy?

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Personality Rights In India : A Statutory And Judicial Analysis

IP and Legal Filings

Introduction Personality rights refer to a person’s ability to safeguard his or her identity in the context of a property or privacy right. Celebrities value these rights since their names, images, or even voices may be inappropriately used in commercials by various businesses to increase sales.

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The Interaction of Intellectual Property with Data Privacy in the Realm of Artificial Intelligence

Intepat

While AI-generated prompts streamline our daily lives, they also pose significant privacy risks. The more streamlined and personalized the responses, the more data is stored in databases, which AI then draws on to create future responses. This data can range from personal to general information.

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Advent of AI Voice Generation and Threat to Personality Rights

IP and Legal Filings

The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. and includes both commercial and non-commercial aspects.

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Synthetic Singers and Voice Theft: BomHC protects Arijit Singh’s Personality Rights [PART II]

SpicyIP

Codible Ventures LLP that has initiated a judicial discussion on the protection of artists’ personality rights against the unauthorised use of their voices by AI tools. In the UK , there isn’t a standalone right of publicity, which means that voice actors have limited control over how their voices are used commercially.