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Navigating Copyright in the Age of Generative AI: Responsible AI Starts with Licensing

Velocity of Content

Externally, businesses are deploying AI-powered chatbots for customer service, using AI to personalize marketing campaigns, and even developing AI-assisted product design. Let’s explore why responsible AI use starts with proper licensing and implications for businesses like yours when navigating these waters.

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When a Copyright Owner Gets Only a $1,000 Judgment in Federal Court, They’re the Real Losers–McDermott v. KMC

Technology & Marketing Law Blog

McDermott kept the copyright to those photo and granted NY Post a license. McDermott argued that KMC was sophisticated about copyright law because the person who attached the photo to the bio had a journalism background. McDermott had not actually licensed the photo to anyone else to set a baseline license fee.

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Utilizing the Annual Copyright License Across Your Organization

Velocity of Content

After all, many kinds of published literature, including news, blogs, books, journals, and standards — including the organizations’ own materials — are protected by copyright laws that place limits on how content can be used by others without the rightsholder’s permission. How Do Different Departments Use the Annual Copyright License?

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CCC Sponsoring “The Power of Licensing & Responsible AI: A Proactive Path for Publishers” Session at the 2025 London Book Fair 

Velocity of Content

Licensing offers rightsholders an immediate and impactful way to safeguard rights, generate revenue, and maintain influence over how their content is managed and used not just in traditional markets but in emerging AI-driven applications. His experience in scholarly communications and publishing is broad and multinational.

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Copyright, AI Training, and LLMs: Historical Perspective and Infringement Analysis

Velocity of Content

The full article can be read in the Journal of the Copyright Society. The answer to this conundrum may simply lie in the time-tested solution that has proven successful during earlier periods of technological advancement: licensing. Various licensing models could play a crucial role in this progress.

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Copyright for AI-generated works: a task for the internal market?

Kluwer Copyright Blog

In many computational creativity projects in the fields of art , journalism and music , the heavy reliance on AI stretches the causation bond between the human author and the final creative output to breaking point. It would not genuinely guarantee a level-playing field for all players in all Member States in a specific market.

Marketing 116
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Missing Revenue in the Global Flip: Getting the Open Access Math Right

Velocity of Content

While the US policy differs from Plan S in that it purports to be “agnostic” toward business models, the end result, the flipping of hybrid/subscription journals to fully-OA, may be the same. The thinking is that if we can somehow manage to flip the institutional subscription revenues to OA models, the market will sustain itself.