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Codible Ventures LLP that has initiated a judicial discussion on the protection of artists’ personalityrights against the unauthorised use of their voices by AI tools. This decision is likely to influence future legal standards on personalityrights and the application of emerging technologies.
In addition to copyright infringement, the plaintiff also claimed violation of moralrights and infringement of posthumous celebrity rights. In this post, I will explore the different considerations that the court might look into in reaching its decision about the above rights. The Right to Integrity.
Image from here Voice Clones and Legal Tones: The Intersection of Artificial Intelligence and Posthumous PersonalityRights By Julia Anna Joseph and Snehal Khemka Generative Artificial Intelligence (“AI”), a game-changing phenomenon in modern day life creates art, plans daily tasks, analyzes data, generates music, and much more.
Ochoa authors Chapter 9, which is devoted to the overlaps between copyright and the rights of publicity or personalityrights. The discussion revolves around the protection available for a sports league schedule, assembled by a sports website based on available information.
In India, most notably videos of the popular TV personality Rajat Sharma were seen circulating online where he was seen spreading misinformation, damaging his reputation as a credible journalist. The journalist sought a permanent injunction, contending the wrongful use of AI infringed IP and personalityrights.
The issue has often arisen in the context of protecting confidential information through copyright law. From Big-B Baritone to Anil Kapoor’s Jhakaas, the life of Personalityrights : Since Shouvik’s 2010 post about Amitabh Bachhan’s concern over the use of his voice to sell Gutka (an addictive substance), we have come to a long way!
[Delhi High Court] On September 20, the Delhi High Court granted relief to film actor Anil Kapoor against the unauthorised use of his image, name, voice, and other traits of his persona for monetary gain, reinforcing his personalityrights. Sarl a A Sarogi , where the Court affirmed the position on descendability of publicity rights.
Alleging infringement of his moralrights, misappropriation of his personalityrights, defamation, unfair competition, and passing off, Manchu filed the present suit seeking directions from the Court to take down the content by these Youtubers and John Doe(s).
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