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False Patent Marking as False Advertising: Overcoming Dastar

Patently-O

Dawgs’ (“Dawgs”) counterclaim for false advertising under the Lanham Act. In 2016, Dawgs added new asserted counterclaims against Crocs, including a claim for false advertising under the Lanham Act. Crocs largely prevailed in those actions. See Zenith Elecs. Exzec, Inc. , 3d 1340 (Fed.

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Examining the Circuit Split on Preliminary Injunctions in False Advertising Post-eBay

IP Watchdog

As fear and anxiety proliferate during this pandemic, fraudulent or false advertisements also surge and explode. Petitioners raise false advertising claims and try to stop misleading advertisements by seeking injunctions.

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Retailer has standing to assert Lanham Act false advertising claims against its own supplier

43(B)log

the Lanham Act false advertising claim survived. Lexmark says that “to come within the zone of interests in a suit for false advertising under § 1125(a), a plaintiff must allege an injury to a commercial interest in reputation or sales.” Comment: This is a proximate cause question.

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plaintiff has standing to seek injunctive relief against allegedly falsely advertised penile implant

43(B)log

Also, in “other cases, the threat of future harm may be the consumer’s plausible allegations that she might purchase the product in the future, despite the fact it was once marred by false advertising or labeling, as she may reasonably, but incorrectly, assume the product was improved.”

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Griper’s Keyword Ads May Constitute False Advertising (Huh?)–LoanStreet v. Troia

Technology & Marketing Law Blog

McNeil. * Three Keyword Advertising Decisions in a Week, and the Trademark Owners Lost Them All. * Competitor Gets Pyrrhic Victory in False Advertising Suit Over Search Ads–Harbor Breeze v. The post Griper’s Keyword Ads May Constitute False Advertising (Huh?)–LoanStreet Reyes & Adler v.

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Disgorgement in a noncomparative false advertising case: doctrinal drift?

43(B)log

Thus, for disgorgement of profits, a plaintiff need only show the defendant’s “sales of the allegedly falsely advertised products,” after which the burden shifts to the defendant to prove “any costs or deductions.” This contrasts to damages, which require proof of a causal link between plaintiff’s injury and defendant’s conduct.

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False advertising and TM infringement receive very different damages treatment: case in point

43(B)log

17, 2023) Another entry in the “courts treat Lanham Act false advertising very differently than Lanham Act trademark infringement, despite identical damages provisions” line. CareDx sued Natera for false advertising. Natera, Inc., 19-662-CFC, 2023 WL 4561059 (D. Natera made superiority claims for its Prospera.