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Whether you’re an active influencer on social media or just occasionally endorse a friend/family member’s product or service, check out the easy-to-read (and apply!) Disclosures 101 for Social Media Influencers brochure and video the FTC published last week. One way to stay out of trouble is to sufficiently disclose your relationship. Find the document and three videos here.
In 2008, I wrote in the Business Law Journal that legal developments lagged behind technology so banks needed to stay at the head of the curve to avoid claims of negligence for failing to offer state-of-the-art solutions to customers. Recently, we had a practical application of this situation. The Uniform Commercial Code requires depositors to review checks shown on their account statements for alterations or forgeries.
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