Trademark registration is better late than never
Erik K Pelton
SEPTEMBER 29, 2020
It is never to late to try to take advantage of the many benefits of USPTO trademark registration. Even a business that has been operating for years without a trademark registration would generally benefit from trying to enhance the protection for the brand by finally registering it. Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark.
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