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For more on Building a Bold Brand , see my recently published book. Naming a new product or service is painting with a blank canvas; be boring or be bold. For more Peltonisms®, see [link]. The post Peltonism: Naming a new product or service is painting with a blank canvas; be boring or be bold appeared first on Erik M Pelton & Associates, PLLC.
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When you work day and night in the trenches of Intellectual Property, it can be difficult not to think of concepts like invention and innovation outside of their oft-complex legal contexts. So many of the IP assets we help creators protect are not even physical objects, let alone practical items you can see daily. However, many times, even the most basic products that we are taking for granted — such as the socks you are likely wearing as you read this — are tied to IP.
Steve Schlackman. In this article, we discuss international copyright treaties, the minimum protection you may see from countries across the globe, as well as the enhanced rights only available in the United States.
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