An unprotected trademark is an unguarded asset
Erik K Pelton
MARCH 9, 2021
The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. I recently spoke with a small business owner who bought a restaurant, rebranded it, opened it to the public, and received critical acclaim. Of course, as part of this process, they ordered new menus, hung a new sign, and poured quite a bit of money, time, and energy into this new venture.
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