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Chris Reed. Recently, Google warned of new methods to remove watermarks online. However, those that do so face larger consequences under DMCA laws. Art Law Journal breaks it down.
Once a company owns a trademark, it must police the mark for unauthorized use, or risk losing its rights. As a result, companies will send “cease and desist” letters to enforce and protect their marks. At times, however, legal rights are only one consideration. Public opinion and consumer perception are also part of the equation, as the Aloha Poke Co. (“Aloha Poke”), a Chicago based restaurant, recently learned firsthand.
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