Invest in your brand protection, and watch it grow
Erik K Pelton
FEBRUARY 18, 2021
I confess that I’m no expert on investing, stocks, and finance. But I do know that over time, the stock market almost always goes up. Even where there are downswings, playing the long game tends to lead to significant gains. A savings account will grow over time as well – with compound interest – and brand protection works much the same way: invest in good trademark protection early on in a brand, and over time watch it grow and grow.
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