State Farm’s Nod to Nostalgia Sparks Copyright Clash With Atari
Copyright Lately
MARCH 31, 2024
A botched attempt to target young gamers lands the insurance company in court, as Atari sues over a classic console’s unauthorized ad appearance. It’s a mistake that could have been avoided. Video game publisher Atari Interactive has launched a copyright infringement lawsuit against State Farm, claiming that the insurer improperly appropriated artwork from Atari’s 1983 arcade game “Crystal Castles” for an advertising campaign as part of a “cynical plot” to resonate
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