The Benefits of Trademark Monitoring
Erik K Pelton
NOVEMBER 20, 2022
The following is an edited transcript of my video The Benefits of Trademark Monitoring. Trademark monitoring is a tremendous tool in the toolkit for brand owners. Once you have an established, protected brand, there are benefits to staying on top of it and dealing with any infringement that might come up as quickly as possible. Traditionally, big, established, wealthy brands found out about all the things out there that might be problems with their trademarks by paying for monitoring services.
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