25 Ways to Use Your Trademark
Erik K Pelton
MARCH 4, 2025
The following is an edited transcript of my video 25 Ways to Use Your Trademark. There are so many ways one can use their brand’s trademark.
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Erik K Pelton
MARCH 4, 2025
The following is an edited transcript of my video 25 Ways to Use Your Trademark. There are so many ways one can use their brand’s trademark.
Erik K Pelton
OCTOBER 15, 2024
The following is an edited transcript of Chapter 16 of my book video Building a Bold Brand: Monitoring for Infringers To maintain protection of a brand or a trademark, the owner must guard against unauthorized use or infringement.
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Kluwer Copyright Blog
NOVEMBER 4, 2021
Social media (aka Facebook) were not a part of the conversation. This raises the question: does the press publishers’ right apply to social media? While social media were not explicitly singled out, they seem to comfortably fall within the ISSP definition. Do social media make content available?
Michael Geist
APRIL 13, 2023
8555-441-1219) raises new concerns about efforts to censor social media. The written question asked the government for “requests made by the government to social media companies to take down, edit, ban or change in any other way social media content, posts or accounts since January 1, 2020.”
Erik K Pelton
FEBRUARY 13, 2025
The following is an edited transcript of my video Do These 5 Things When Starting a New Business. Secure the social media handles that correlate as well. Form an LLC or corporation with the state. That gives you some layer of legal protectionmay not be completebut a layer is better than none.
Technology & Marketing Law Blog
JULY 24, 2022
His probation conditions included this restriction: not knowingly post, display or transmit on social media or through his cell phone any symbols or information that [he] knows to be, or that the Probation Officer informs [him] to be, gang-related. JT said the term “social media” was impermissibly vague.
Erik K Pelton
NOVEMBER 19, 2024
The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. In fact, small businesses may be even more capable.
Erik K Pelton
JANUARY 7, 2025
The following is an edited transcript of my video 25 Classes of Goods and Services at the USPTO. When applying to register a trademark at the USPTO, it is important to know about goods and services and their classification.
Technology & Marketing Law Blog
MAY 25, 2022
The opinion holds that the key parts of Florida’s social media censorship law (SB 7072) likely violate the First Amendment and should remain enjoined. ” The opinion also highlights the madness of the Fifth Circuit allowing the Texas social media censorship law to take effect via a 1-line order.
Erik K Pelton
DECEMBER 19, 2022
The following is an edited transcript of my video Why Restaurants Need Trademark Protection. The way people find the restaurant, the way people tell their friends about it, search for it online, or follow a social media page all revolves around the name of the restaurant. I love restaurants for many reasons.
JD Supra Law
AUGUST 6, 2024
In a rare example of bipartisan agreement, the dramatically named DEFIANCE (Disrupt Explicit Forged Images and Non-Consensual Edits) Act unanimously passed the Senate. By: Morrison & Foerster LLP - Social Media
Erik K Pelton
DECEMBER 8, 2022
The following is an edited transcript of my video “Can an Emoji Also Be a Trademark?” We thought this was a playful, creative icon to use in videos, on social media, and elsewhere: such in the footer of our website , in some of our posts on Twitter, Instagram, and elsewhere.
Michael Geist
OCTOBER 23, 2023
Second, the CAB wants to massively increase the platform revenues that are calculated as part of the minimum of 4% of search or social media revenues. The draft regulations feature specific numbers for both search and social media, but the CAB didn’t even bother to include a proposed threshold for news aggregators.
Erik K Pelton
AUGUST 27, 2024
The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark.
Erik K Pelton
NOVEMBER 5, 2021
The following is an edited transcript of my video, What Is a Brand Style Guide. So in our style guide, for example, at the bottom, we have some visuals, some images from the website, some social media images that show examples of, here’s how we’ve done it, and how we’d prefer to do it.
Erik K Pelton
JULY 14, 2022
The following is an edited transcript of my video Copyright Concerns When Using Others to Create Content. Many of my clients have contractors or vendors or virtual assistants who assist them with writing blog posts, creating newsletters, doing social media posting and work. Lots of us use others to help create content online.
Erik K Pelton
JULY 1, 2023
The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Register your brand as usernames on social media platforms , even if you never intend to use your brand at all on any platform. Use the proper symbol for your trademark. If you have a registration, use the ® prominently with your brand.
Erik K Pelton
MAY 23, 2022
The following is an edited transcript of my video Trademark Protection for eSports and Gamers. In the event that they have to go after infringers, domain names, social media handles, other people trying to profit off of their name, it’s not going to be as productive as it would be if the names were registered.
Technology & Marketing Law Blog
OCTOBER 7, 2023
Her latest trash lawsuit claimed that social media, the government, and Procter & Gamble were all doing the RICO against her. With respect to the social media services’ status as publishers, the court says: the plaintiff’s RICO claims depend on Twitter and Facebook’s acting as publishers.
Erik K Pelton
SEPTEMBER 2, 2022
The following is an edited transcript of my video Brand Protection Cheat Sheet. Acquire relevant domain names and social media handles. Search for tips about social media on our website. It’s six short, simple steps to ensure that a new brand will be on its way to having a strong foundation.
TorrentFreak
JUNE 21, 2022
According to the claim, the defendants allegedly used copyright-infringing fairy wing designs in several photos that were shared on social media. “My own photos of my design were used in image edits and displayed on 11:11 Digital / Paris Hilton’s social media accounts without my permission.
LexBlog IP
MARCH 21, 2023
In this edition of #InterestingPatents, we look at Meta’s new patent: Generating Customized, Personalized Reactions to Social Media Content. In the ever-evolving landscape of social media, traditional systems often lack flexibility in expressing reactions to content shared by users.
Plagiarism Today
MAY 19, 2022
This process also works on videos already uploaded, simply by editing the video and going through the same motions as normal. However, it’s doing so in a way that is unique to any social media platform that came before it. This move puts TikTok in an unusual position. Creating a Culture of Credit.
SpicyIP
NOVEMBER 11, 2024
Dr Vijay Bajaj vs Union of India on 4 November 2024 (Madhya Pradesh High Court) In this petition, the petitioner sought a court order to prevent editing/morphing or illegally using in any form or sharing of court proceedings through live streamed videos etc. of the High Court.
Erik K Pelton
SEPTEMBER 3, 2024
Having a trademark registration is a valuable tool in making a complaint regarding social media username infringement. Having a trademark registration is likely to make blocking a conflicting domain easier, quicker, and cheaper. A trademark registration can be renewed forever, provided the mark is still used in commerce.
IP Watchdog
MAY 2, 2022
This week in Washington IP news, Senate committees are planning to host hearings on the applications that artificial intelligence can have in cyberspace, both for good and bad actors, as well as legislative proposals that could force social media platforms to increase transparency regarding algorithms for targeted advertising and news feeds.
Erik K Pelton
AUGUST 5, 2022
The following is an edited transcript of my video When Should I Apply for Trademark Registration? What if you started using the brand name on social media? And unfortunately, there are bad actors out there who might try to register domain names or other social media names or just mimic what you’re doing.
Erik K Pelton
OCTOBER 28, 2022
The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Trademark registration is not a necessity, but it’s a real value to protect from someone else trying to come after the name, and gives you tools if someone else copies the name.
Copyright Lately
JULY 15, 2024
The complaint ( read here ) accuses Chili’s operator Brinker International of using the band’s 1994 hit song “Sabotage” in an unauthorized social media video to promote the restaurant. Let me know in the comments below or @copyrightlately on social media. What do you think?
Erik K Pelton
DECEMBER 10, 2021
10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. You want to monitor, and if you become aware of any copycats, infringers, websites, or social media handles that are infringing on your trademark, you want to deal with them. lieve that is for two reasons.
Erik K Pelton
SEPTEMBER 12, 2023
The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Register your brand as usernames on social media platforms. Here are five free things that any business can do to strengthen their brand. Use the proper symbol for your trademark. It doesn’t matter.
Erik K Pelton
MAY 2, 2022
The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? To the world on the internet and social media and via newsletters that they might share updates with about their progress. Some of them are in health and science fighting disease. Some of them are combating poverty and homelessness.
Erik K Pelton
FEBRUARY 28, 2022
The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. It makes it easier to do social media take downs on Instagram or for domain name take downs, or for Amazon brand registry. Well, you get to use the R with a circle. It makes your protection nationwide.
Erik K Pelton
JANUARY 13, 2024
The following is an edited transcript of my video 10 Reasons Why Lawyers Should Create Content. You can use this content in your social media, newsletters, podcasts, video channels, etc. I think that law firms who refuse to share content are falling behind, and missing a key opportunity to deliver authenticity.
Erik K Pelton
MARCH 9, 2021
The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. Without USPTO trademark registration, a business may not be able to stop someone in a different state, or may not be able to successfully do a take down notice on a social media site, on Amazon, or another website.
Erik K Pelton
MARCH 21, 2022
The following is an edited transcript of my video How to Water Your Brand for Growth. So, you need to market, whether it’s online, on video, on radio, on social media, prolific marketing. Do you have a green thumb and are good at gardening, growing vegetables, taking care of plants? Great content.
Erik K Pelton
JULY 16, 2024
The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Finally, a bold brand name is much more likely to have the corresponding domain names and social media handles available to register because it is not already out there.
TorrentFreak
JUNE 23, 2024
For example, tucked in between pirate portals such as Fmovies and The Pirate Bay, we find the Russian social media platform VK.com and the file-hosting service Mega. The new edition of the ‘Counterfeit and Piracy Watch List’ is scheduled to be published in the second quarter of next year. These services are run by corporations.
Technology & Marketing Law Blog
AUGUST 29, 2022
6th Edition of Advertising & Marketing Law: Cases and Materials (with Rebecca Tushnet). We posted three chapters from the book: Featuring People in Ads (2022 Edition). Regulation of Political Advertising (2022 Edition). Regulation of Housing Advertising (2022 Edition). Books and Academic Articles. Attorney General.
Erik K Pelton
APRIL 22, 2024
The following is an edited transcript of my video 25 Benefits of Trademark Registration. Provides more tools and a stronger claim against any social media infringers.22 It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. The ability to enter into the Amazon brand registry.
Erik K Pelton
JUNE 7, 2021
The following is an edited transcript of my video, Building a Strong Office Action Response for a Trademark Application. If you have questions about office action responses, you can reach out to me on email, on social media, in the comments here, or on my website at erikpelton.com.
Erik K Pelton
AUGUST 19, 2022
The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. Having that protected trademark in the USPTO also makes it easier to do takedown notices – takedown notices with online platforms, social media, domain names, Amazon and other e-commerce sites.
Erik K Pelton
OCTOBER 16, 2021
The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success.
Erik K Pelton
AUGUST 18, 2020
The following is an edited transcript of my video, Protecting Words vs. Logos. So that’s more meaningful when it comes to domain names, it’s more meaningful when it comes to social media protection, and it’s more meaningful when it comes to all protection.
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