Contracts Licensing Marketing 
Traverse Legal Blog
SEPTEMBER 20, 2024
“Influencer Marketing” and “Social Media Brand Endorsement” have become big business. Our law firm represents some of the business’s largest social media marketing agencies and influencers. One reason is that many influencer marketing campaigns allow the brand to measure the return on investment.
The IPKat
OCTOBER 14, 2024
Such conduct generated exploitative effects by excessive pricing towards users as well as exclusionary effects towards SGAE’s competitors, representing a barrier to entry into the market for collective management as well as the market for licensing of copyright-protected works for other CMOs or independent management entities (IMEs).
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Garrigues Blog
OCTOBER 1, 2024
Licensing allows companies to enter new markets, reduce production and distribution costs, and strengthen consumer loyalty. However, the success of any licensing strategy hinges on a well-negotiated agreement that includes legal safeguards, clear responsibilities and protections against misuse of the trademark.
IIPRD
AUGUST 29, 2024
Recent court decisions have clarified the scope of copyright in film screenplays, personality rights, and underlying works concerning content creation and licensing in broadcasting. Hence, commercialization occurs by distributing contracts among the authors and directors/publishers to distribute their works.
The IPKat
SEPTEMBER 5, 2022
Here's what Paolo writes: 'Can't Be Evil' NFT license – A tentative NFT worldwide license standard by Paolo Maria Gangi Can't Be Evil. Universal license - a set of NFT CC licenses under the name 'Can’t Be Evil'. Why a CC license? Let alone was it clear how to protect the IP rights in the artwork linked to it.
Velocity of Content
DECEMBER 14, 2023
The Annual Copyright License (ACL) from CCC helps minimize an organization’s infringement risk by providing a consistent set of global reuse rights across millions of publications from thousands of rightsholders that complements existing publisher agreements, subscriptions, and other content purchases.
Technology & Marketing Law Blog
OCTOBER 8, 2022
However, usually, if plaintiffs could provide some evidence of notice that was consistent with how the original contract said it would update the terms, courts would give them the benefit of the doubt, at least at the early stages of litigation. In 2022, plaintiff sued defendant for breach of contract, among other things. 3d at 10861.
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