Remove Confidentiality Remove Contracts Remove Designs Remove Marketing
article thumbnail

IP Strategy Series: How to Craft an IP Strategy Across Your Corporation

IP.com

A comprehensive IP strategy not only protects a company’s intangible assets but also drives business growth and market positioning. Effective IP management requires a multidisciplinary approach that integrates innovation, marketing, human resources, procurement, financial, and legal considerations.

IP 52
article thumbnail

Multi-Level Marketing Company Sufficiently Alleges Reasonable Efforts Despite Posting Trade Secret Materials to Thousands

LexBlog IP

Plaintiff, Tori Belle Cosmetics LLC (“Belle Cosmetics”), sells its cosmetics and false eyelashes through a network of salespeople, allowing each salesperson to earn a portion of any revenue generated by any salespeople they recruit to join their sales network, i.e., a multi-level marketing business. The court disagreed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Trade Secrets in Intellectual Property Rights (IPRs)

Kashishipr

Patents, copyright, and trademarks have been the most widely recognized forms of IP to date; however, there are other forms as well, including geographical indications and industrial designs, which have been gaining attention in the past few decades. Information Protected by a Trade Secret .

article thumbnail

Former Employees and their New Employer Sued Over Stolen Software

Indiana Intellectual Property Law

As employees of MaddenCo, both Reed and Darby executed a Confidentiality Agreement wherein they agreed to not disclose any confidential information or material of MaddenCo or its subsidiaries. Per Plaintiff’s website, MaddenCo is a privately held family business and has been for over 40 years.

article thumbnail

Here’s What Businesses Need to Know About a Non-Disclosure Agreement

Kashishipr

For maintaining a competitive edge in the market, businesses need to keep innovating. In legal terms, it is a contract signed amongst at least two parties looking forward to detailing confidential knowledge, clauses, statements, or any information they wish to restrict from access by third parties.

Business 105
article thumbnail

Dragons' Den IP Blog - Series 21 Episode 6

Dragons' Den

Emma is a fashion designer and founder of denim company, Good American. What is its appeal to the market? In IPO’s free, online, easy to use toolkit there are resources designed to help businesses identify their IP and understand how to protect, manage it and even license it to scale up their product. A design worth registering?

article thumbnail

Crafting a Comprehensive Trade Secret Strategy

Fish & Richardson Trademark & Copyright Thoughts

Generally, trade secrets refer to confidential information that confers a competitive advantage on its holder by virtue of being unknown by others. Generally, reasonable measures should be “adequate under the circumstances,” but go further than those used for ordinary confidential information. What Are Trade Secrets? DTSA § 1839.