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Chipotle and Sweetgreen Play Chicken Over Trademark

IP Watchdog

Chipotle has numerous registered trademarks for variations on the word CHIPOTLE in relation to its restaurant and food, including stylized versions in various fonts. District Court for the Central District of California.

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Cease-and-Desist Letter: How to Use It Effectively or Reply

Patent Trademark Blog

Why send a cease-and-desist letter? On its surface, a cease-and-desist letter seems like a less expensive way to enforce intellectual property rights. Would it make sense to send them a trademark infringement letter. Need to enforce your patent and trademark rights, or reply to a cease-and-desist letter?

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USPTO Trademark Application: the key to unlocking more trademark protection

Erik K Pelton

The following is an edited transcript of my book video Building a Bold Brand Chapter 6: Why Apply to Register Trademark registration with the USPTO has tremendous value. That only applies if there’s a good or product involved, but it’s still a valuable tool.

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9 reasons why a business should apply to register its trademarks

Erik K Pelton

Registered trademarks appear in the USPTO’s online database, the first place most companies and trademark lawyers look when. Trademark owners can sometimes use a U.S. registration as the basis for trademark rights in another country, giving owners enhanced options for filing for international. similar name.

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Four Thoughts Before Bringing a Trademark Infringement Lawsuit

Traverse Legal Blog

Once you have determined that your trademark is likely being infringed, there are a few different enforcement options you can pursue. A cease and desist letter is typically the most cost-effective option, but in some cases a particularly egregious or blatant instance of trademark infringement can call for initiating a lawsuit.

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Concept Of Trademark Bullying: Forceful Enforcement Of Trademark Rights In The Name Of Protection

IP and Legal Filings

A well- known trademark helps the consumers in spotting the difference between similar products by educating them about the product which results in informed choices. The trademark owners enjoy monopoly and exclusive proprietary rights of their trademarks through the law of trademark protection.

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Understanding Copyright, Trademark and Halloween Costumes

Plagiarism Today

Characters are often protected by copyright, even if their fashion is not, but they are also routinely protected by trademark. The name Beetlejuice, for example, has multiple registered trademarks related to it including registration number 4863369, which covers the use in “Clothing for men, women and children…”.

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