Small business trademark protections are more critical than ever
Erik K Pelton
NOVEMBER 3, 2020
Believe it or not, I even had to face changing my brand name early on as a result of receiving a cease and desist letter! Television advertising. Potential Costs Resulting from Unprotected Brands: Greater chance of being copied inadvertently since the trademark(s) is/are not listed in the USPTO database. Physical offices.
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