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10 reasons that small businesses need to protect their trademarks

Erik K Pelton

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. In fact, small businesses may be even more capable.

Business 130
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The Madrid Protocol: Streamlining International Trademark Registration

IP and Legal Filings

INTRODUCTION Earlier, businesses seek operations that go beyond borders in an increasingly globalized economy. Madrid Protocol provides a simplified mechanism towards even more unifying international registration for trademarks to overcome such hurdles. Operational Mechanism of the Madrid Protocol 1.

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Why Restaurants Need Trademark Registration

Erik K Pelton

I love a great meal, I love supporting small local businesses, and I have a connection to the restaurant industry: my wife and my brother-in-law own two restaurants. And having a protected name is an asset for that transaction and adds value to the business, because any future owner will know that it’s protected.

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The Value of a Trademark Registration

Erik K Pelton

Erik summarizes the results of a recent study published by the NOVA School of Business & Economics about the data used to show the tremendous monetary value of having a registered trademark for businesses. The post The Value of a Trademark Registration appeared first on Erik M Pelton & Associates, PLLC.

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Trademark registration: a boost to any brand’s immune system

Erik K Pelton

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. I actually heard a friend of mine yesterday refer to it as half-cinated.

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Why trademarks matter for food trucks

Erik K Pelton

Food trucks are generally very local businesses. Therefore, without USPTO registration, a food truck brand is only protected in the local geographic area where it operates and not anywhere else in the U.S. The cost of rebranding a food truck can be enough to crush a business.

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Big Businesses Need Trademark Protection; Small Businesses Need It Even More

Erik K Pelton

The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. Over the last 20 years, I have been so incredibly blessed to work with thousands of small businesses. The vast majority of my clients have been small businesses. They can crush small businesses.

Business 173