How to Use Social Media for Marketing Your Small Business
Legal Zoom
AUGUST 16, 2022
Using social media marketing can be very effective for small businesses. Here's a guide on how to get started.
Court Dismisses School Districts’ Lawsuits Over Social Media “Addiction”–In re Social Media Cases
Technology & Marketing Law Blog
JUNE 14, 2024
There are two critically important cases over “social media addiction” pending in California state court and as an MDL in the federal Northern District of California. Today’s post focuses on the social media defendants’ efforts to dismiss the parallel lawsuits by the school districts.
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Potential Pitfalls When Using Music in Social Media Marketing
JD Supra Law
FEBRUARY 3, 2022
In the age of TikTok and Instagram Reels, such content often consists of video synched to music.
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Are You Sure That’s Free? Content from Others in Your Social Media
McBayer IP Blog
FEBRUARY 5, 2024
Posted In copyright , Intellectual Property , Name, Image, and Likeness , Social Media Big business owners, small business owners, entrepreneurs, and influencers are all looking for boosts to their reputations that drive traffic and revenue their way.
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IP rights for social media Influencers and content creators
IIPRD
NOVEMBER 22, 2023
Introduction What separates long-established print and electronic media from social media is that it comes along with a bunch of techniques for its usage. These are tools that shaped social media to be more significant than the long-established medias. How can Influencers protect their IP?
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Who Owns a Disputed Social Media Account? – JLM v. Gutman
Technology & Marketing Law Blog
AUGUST 5, 2022
This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See
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Social Media For Artists: How To Optimize Your Business Profile
Art Law Journal
JULY 26, 2022
Thanks to the internet and its billions of active users, it’s become easier than ever to leverage social media for artists to amass a following within niche communities, network with like-minded creators, and ultimately increase chances of finding new clients. . . First impressions: the art of the bio.
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2023 Quick Links: Social Media
Technology & Marketing Law Blog
JANUARY 15, 2024
” BBC : Facebook’s growth not linked to psychological harm, study finds * Science : How do social media feed algorithms affect attitudes and behavior in an election campaign? Plaintiffs have not submitted the Resort’s pages on third-party travel websites or presented social media posts. Kallinen v.
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Use, Control & Documented Proof Are The Prime Factors For Determining Ownership Of Social Media Accounts
JD Supra Law
SEPTEMBER 11, 2023
If a company terminates one of its officers, does that person or his ex-employer own the corporate social media accounts that person used? Or do they belong to the officer, if he also posted details of a strictly personal nature, such as family.
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Intellectual Property Protection for Content Creators & Social Media Influencers
Kashishipr
AUGUST 17, 2022
When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics.
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Rise of Social Media: Potential Risks of Trademark Infringement
IIPRD
JANUARY 6, 2023
The evolution and development of trademark law protect the right of manufacturers or sellers but the advancement of technology and the emergence of social media has bound lawmakers and interpreters to make a continuous intervention and take a comprehensive vigil over the various new issues related to trademark infringement.
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Plaintiffs Are Eager to Invoke the Texas Social Media Censorship Law, But Will They Have to Do So in California?
Technology & Marketing Law Blog
DECEMBER 8, 2023
Plaintiffs CAN’T WAIT to sue Internet services using the Texas social media censorship law. Nevertheless, the plaintiffs argued that the law “evidences a strong public policy to protect Texans from wrongful censorship on social media platforms.” appeared first on Technology & Marketing Law Blog.
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Intellectual Property Rights for Social Media Influencers
IIPRD
AUGUST 4, 2022
‘Influencer marketing,’ albeit a new word, has emerged as one of the most effective strategies to create money across all industries. A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information.
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Kickstart Engagement on Social Media for Artists With These Tips
Art Law Journal
AUGUST 10, 2022
Here’s a common scenario on social media for artists: You’re starting to grow a steady online following, but your audience isn’t commenting, liking or sharing your first few posts. So is it time to throw in the towel on social media and focus on other marketing strategies? Wear your heart on your sleeve.
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Regulating Influencer Marketing: A Comparative Analysis of Laws Across the World
JD Supra Law
SEPTEMBER 14, 2023
In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they represent.
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U.S. Identifies Top Pirate Sites and Other ‘Notorious Markets’
TorrentFreak
FEBRUARY 1, 2023
Every year, the Office of the United States Trade Representative ( USTR ) publishes a list of ‘notorious markets’ that facilitate online piracy and related intellectual property crimes. For example, we have seen hosting companies, advertisers, and social media platforms being added.
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A Broken Marriage: Bridal Designer Cannot Compete but Regains Control of her Social Media Accounts
LexBlog IP
FEBRUARY 10, 2022
The agreement also prevented the designer from using variations of her name to market bridal wear. Things went south, however, when JLM tried to renegotiate the parties’ deal by expanding the designer’s social media job duties. Circuit Judge Michael H.
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Shop Small on Small Business Saturday
U.S. Department of Commerce
NOVEMBER 23, 2021
Shop Small on Small Business Saturday. Minority business growth. Saturday, November 27, 2021 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. billion according to the 2020 Small Business Saturday Consumer Insights Survey commissioned by American Express.
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“Blockchain time stamping is critical for business owners to increase trust and transparency with their audience.”
CopyrightsWorld
MAY 18, 2022
Want to meet one of the pre-eminent social media experts in America? Kris is the CEO of Ruby Media Group, a full service Public Relations and Social Media Agency located in Manhattan, which offers public relations services, content marketing, social media and personal branding services.
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To Do or Not to Do?: Revisiting Business Method Patents in the Software Industry
SpicyIP
JULY 6, 2024
Discussing the exclusion of business method patents in India’s software industry and arguing in favor of such exclusion, we are pleased to bring to you this guest post by Anushka Aggarwal. Traditionally, India has excluded business methods from patentability but has granted copyright protection to computer software.
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It’s Not Going to Be (Y)easy: What Happens when Business Collaborations Dissolve?
IPilogue
NOVEMBER 18, 2022
On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products.
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Bold Brands Are Like Bees to Pollinate Marketing
Erik K Pelton
JUNE 21, 2021
The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. You see, bold brands deliver your business’s message more effectively, just like bees pollinate more effectively than the wind and birds and those other options. Well, we’ve now reached that point of the episode.
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Influencers and Intellectual Property Rights
IIPRD
JUNE 26, 2024
A social media influencer is someone who creates content based on their niche in various social media platforms where they deliver information by uploading in the mediums of long format videos, short format videos or reels, static posts and stories.
Thirteen Reasons Why Businesses Fail
azrights
MAY 10, 2022
It’s well known that the failure rate of small businesses is extremely high. Entrepreneur.com rates people’s chances of surviving in business beyond 5 years at 50/50, while the chances of failure after 10 years are 70%. With that in mind, here are the top 13 reasons why businesses are less successful than they might otherwise be.
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marketing may be material even to very expensive/complex business purchases
43(B)log
OCTOBER 11, 2022
30, 2022) Pegasystems alleged that defendants, which compete with it in the business process management (BPM) software field, engaged in false advertising and commercial disparagement in an online report that portrayed Pegasystems unfavorably. Appian disseminated the report through its sales team, social media, and other marketing.
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TTAB Affirms Trifusal of POSITIVE ONLINE PRESENCE for Marketing Consulting Services
The TTABlog
DECEMBER 29, 2022
The TTAB upheld three refusal to register the proposed mark POSITIVE ONLINE PRESENCE for "Providing marketing consulting in the field of social media." The Board took judicial notice of definitions of the words "marketing," "consulting," and "managing."
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“What’s in a name?”: Trademark Considerations for Rebranding a Business
IPilogue
DECEMBER 1, 2021
When reports about Facebook’s plan to change its corporate name hit the internet, branding experts offered their theories about the driving force behind the social media giant’s decision to rebrand itself. On October 28, 2021, Facebook’s founder, Mark Zuckerberg, announced that the company will change its corporate name to “Meta”.
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Ensuring Antitrust in Digital Markets
Olartemoure Blog
MARCH 31, 2022
It is a challenge for the institutional framework, enforcement agencies, and courts to effectively develop their missions, because, even with the current resources, some markets remain unexplored or wrongly understood. b) The world’s largest social media, intervened in a lawsuit by the Federal Trade Commission and 48 U.S.
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FTC Reminds Businesses that “Made in USA” Means What It Says
LexBlog IP
OCTOBER 2, 2023
For example, belts marketed as “Made in USA from Global Materials” were made from imported belt straps affixed to buckles in the United States and shoes labeled “Made in USA” were made from either wholly imported materials or contained a significant amount of imported content. Read more
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Before You Name Your Business, You Must Do This!
LexBlog IP
AUGUST 17, 2023
You’ve chosen the perfect business name and you’re excited about starting to use it. They can also result in cease and desist requests from the owners of the businesses with the similar names. The post Before You Name Your Business, You Must Do This! appeared first on King Business and Patent Law.
Don’t like your job and want to start your own business online? Claudia Woodham is here to help!
CopyrightsWorld
MARCH 29, 2022
Want to start your own online business? If yes then don’t miss this weeks podcast with ambitious business and marketing coach Claudia Woodham (@claudiawoodham_)! She also describes how she uses different social media platforms like Youtube, Instagram and Tiktok on her business and what potentials she sees in them.
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Trademark Infringement in the Digital Age
IP and Legal Filings
MARCH 5, 2024
Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. The accessibility of Internet markets and the ease with which information may be shared have given rise to new opportunities for trademark infringement.
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I Filed an Amicus Brief Against New York’s Editorial Transparency Law
Technology & Marketing Law Blog
SEPTEMBER 27, 2023
General Business Law Section 394-ccc, the 2022 law that requires social media platforms to disclose their editorial policies towards “hateful conduct.” I’m hoping the Supreme Court will hear the challenges to the transparency pieces of the Florida and Texas social media censorship laws.
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Media Publishers File Flawed Competition Act Application Over Meta Blocking News Links Due to Bill C-18
Michael Geist
AUGUST 8, 2023
More notably, the media outlets argument for Meta’s “substantial control” of the market simply doesn’t make any sense. They argue that because it is the largest social media company, “Meta effectively has substantial control over access to Canadian news and also, more generally, on the news industry in Canada.”
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How to Water Your Brand for Growth
Erik K Pelton
MARCH 21, 2022
Prolific marketing is the second prong of watering your brand for growth. Prolific marketing: getting your brand out there. So, you need to market, whether it’s online, on video, on radio, on social media, prolific marketing. So, you want to take advantage of that prolific marketing with great content.
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The Broadcasters’ Online News Act Submission: Demanding An Even Bigger Piece of the Bill C-18 Pie for Bell, Rogers and the CBC
Michael Geist
OCTOBER 23, 2023
Second, the CAB wants to massively increase the platform revenues that are calculated as part of the minimum of 4% of search or social media revenues. The draft regulations feature specific numbers for both search and social media, but the CAB didn’t even bother to include a proposed threshold for news aggregators.
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5 Free Ways to Strengthen Any Brand
Erik K Pelton
SEPTEMBER 12, 2023
Here are five free things that any business can do to strengthen their brand. Register your brand as usernames on social media platforms. The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Use the proper symbol for your trademark. It doesn’t matter.
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Five Widely Recognized Brands Accused of Being Copycats in the Market
Kashishipr
JULY 20, 2022
Although this may sound quite encouraging and motivating for those with original ideas, many famous brands out there are accused and widely recognized for being copycats in the market and, unfortunately, making a lot of money. The American video and photo sharing social media platform Instagram has been accused of copying Snapchat.
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Hashtags And Trademark
IP and Legal Filings
JULY 21, 2022
Today’s world is growing so fast and we humans are becoming completely dependent upon the technology If you’ve spent any length of time on any social media site in the previous few years, you’ll recognise three facts. For starters, social media is become an essential marketing platform for the majority of firms.
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2023 Internet Law Year-in-Review
Technology & Marketing Law Blog
JANUARY 18, 2024
The court got there by collapsing the distinction between (1) businesses discriminating against buyers based on their identity, and (2) advertisers allocating scarce advertising dollars to highlight their offerings to the most interested consumers. 4) Social media “defective design” lawsuits go forward.
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Understanding your Market As An Illustrator
Art Law Journal
MAY 11, 2021
The post Understanding your Market As An Illustrator appeared first on Art Business Journal. The first step in identifying where your work belongs to ask yourself is: What kind of work do I love? Who is my audience?
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IP Theft, Data Security Breaches and RICO Claims, Oh My! Is E-Commerce Titan Shein the Fashion Industry’s TikTok?
JD Supra Law
JULY 21, 2023
Its business model revolves around collecting vast amounts of customer data and leveraging artificial intelligence (“AI”) to reverse-engineer fashion trends, which are then marketed via social media. By: Clark Hill PLC
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How To Spot The Scam
Art Law Journal
JUNE 5, 2021
In today's age, artists are required to be social media savvy. The post How To Spot The Scam appeared first on Art Business Journal. Learn how to keep your guard up and know when you're being scammed into a faulty sale.
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Instagram Threads: Consumers Exposed to Impersonation Profiles & Counterfeits
Corsearch
JULY 18, 2023
Millions across the globe have flocked to Instagram Threads – the newest social media platform on the block. Designed as a direct competitor to Twitter, Threads is being marketed to Instagram’s 2.35 They are used by criminals to prey on unsuspecting social media users. billion- strong user base [1].
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