McKinsey Operations

APRIL 5, 2023

The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop broad skillsets and prioritize collaboration.

Marketing 102

Marketing Marketing Business Branding 102

SpicyIP

NOVEMBER 11, 2024

Facts: The story has it that Marico has been in the oats business since 2010 and sells it under the name “Saffola Oats,” but it has many flavors. It arguably has a market share of around 45%. All this was to create a market for its newly launched chocolate, “Alphine Super Oats.” That’s from my end.

Marketing 90

Marketing Marketing Advertising Advertising 90

IP and Legal Filings

SEPTEMBER 26, 2024

Geographical indications bring a sense of security that protects unique property that belongs to a particular geographical location, increasing its value in the market. By throwing more light on the market economy and local market, it can be noted that G.I. tags have a significant impact.

Marketing 97

Marketing Marketing Branding Branding 97

JD Supra Law

NOVEMBER 20, 2023

INTRODUCTION - Over the past couple of decades, artificial intelligence-enabled (AI) technologies have crept into the marketplace, providing businesses with internal- and external-facing services, such as customer support, search engine optimization, market research, and inventory management.

Intellectual Property 120

Intellectual Property Business Technology Marketing 120

IP Law 360

JANUARY 25, 2024

The former director of government sales for a major pharmaceutical company alleged in a retaliation lawsuit that he was fired for voicing concerns about the business illegally selling a drug to federal health care providers by marketing it for uses that aren't approved by regulators.

Marketing 98

Marketing Marketing Government Business 98

JD Supra Law

AUGUST 16, 2024

Find out why Gabby's Table was denied registration in a major Trademark decision that impacts affiliate marketing. Weintraub attorneys Scott Hervey and Jamie Lincenberg break down what this means for your business in this episode of “The Briefing.”. By: Weintraub Tobin

Marketing 68

Marketing Marketing Registration Business 68

Technology & Marketing Law Blog

JULY 23, 2024

Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. The post Announcing the Seventh Edition of Advertising & Marketing Law Casebook by Tushnet & Goldman appeared first on Technology & Marketing Law Blog. Price: $12 * Kindle.

Editing 93

Editing Advertising Advertising Marketing 93

azrights

MAY 10, 2022

It’s well known that the failure rate of small businesses is extremely high. Entrepreneur.com rates people’s chances of surviving in business beyond 5 years at 50/50, while the chances of failure after 10 years are 70%. With that in mind, here are the top 13 reasons why businesses are less successful than they might otherwise be.

Business 98

Business Branding Branding Brands 98

JD Supra Law

MAY 1, 2024

Welcome to the April 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter. This month, we discuss why it’s important for businesses to think critically about who they are listing as their trademark owners, how the TTAB and the courts have treated color marks, and the USPTO’s Federal Trademark Search System.

Marketing 63

Marketing Marketing Trademark Business 63

Erik K Pelton

MARCH 8, 2022

I’ve made many mistakes in business over the years. Far and away, the worst marketing mistake I ever made was paying money – several thousand dollars – to be on Forbes radio on airplanes more than a decade ago. was the worst marketing mistake I’ve ever made. The interview is good.

Marketing 113

Marketing Marketing Branding Branding 113

43(B)log

OCTOBER 11, 2022

30, 2022) Pegasystems alleged that defendants, which compete with it in the business process management (BPM) software field, engaged in false advertising and commercial disparagement in an online report that portrayed Pegasystems unfavorably. Appian disseminated the report through its sales team, social media, and other marketing.

Marketing 59

Marketing Marketing Business False Advertising 59

McKinsey Operations

FEBRUARY 21, 2023

The small-and-midsize-business market has huge potential, but it’s also highly competitive and fragmented. Tech providers must understand the unique, evolving needs and preferences of small companies.

Marketing 115

Marketing Marketing Business 115

TorrentFreak

OCTOBER 19, 2022

Earlier this month, several prominent copyright holder groups sent their annual “notorious markets” recommendations to the U.S. Government uses these documents as input for its yearly review of notorious piracy markets, which aims to provide an overview of threats to various copyright industries. Trade Representative (USTR).

Marketing 132

Marketing Marketing Copyright Technology 132

Cogency Global

JUNE 1, 2023

What this is: Businesses may be interested in conducting operations in US territories for several reasons, including access to the larger US market, favorable tax laws and incentives, a more stable political and economic environment, access to skilled labor and infrastructure and cultural proximity to the mainland US.

Business 105

Business Marketing Marketing Law 105

Traverse Legal Blog

SEPTEMBER 20, 2024

“Influencer Marketing” and “Social Media Brand Endorsement” have become big business. Our law firm represents some of the business’s largest social media marketing agencies and influencers. This means they also own and need to license the copyright to the brand. This happens all the time.

Social Media 52

Social Media Branding Branding Brands 52

IP Law 360

SEPTEMBER 18, 2024

A Houston-based personal injury firm has reached a settlement with an Oklahoma-based marketing company it accused in a federal lawsuit of diverting clients and business to competitors through misleading advertisements in a click-to-call scheme.

Marketing 52

Marketing Marketing Settlement Advertising 52

Cogency Global

JUNE 27, 2024

What this is : Whether you're a seasoned investor or exploring new horizons, Kenya's thriving business environment welcomes you. What this means : However, before establishing operations in this dynamic market, there are crucial legal considerations to address, particularly regarding the registration of companies.

Registration 81

Registration Business Marketing Marketing 81

Fish & Richardson Trademark & Copyright Thoughts

OCTOBER 4, 2021

Fish & Richardson has named Melanie Green as its new chief marketing and business development officer. Green has led the marketing and business development functions of multiple Am Law 200 law firms and created widely admired programs to enhance relationships between law firms and their clients. She received her B.A.

Marketing 52

Marketing Marketing Business IP 52

Kashishipr

JANUARY 19, 2022

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. How Does a Trademark Help in the Marketing of a Brand? The same is especially true since the dawn of the era of digital marketing.

Marketing 105

Marketing Marketing Trademark Branding 105

IPilogue

SEPTEMBER 16, 2021

Founded in 2016, Los Angeles-based streetwear brand formerly known as Chinatown Market offers everything you’d need to fit in on Fairfax Avenue. Appearing on the “ Business of Hype with jeffstaple ” podcast, founder Mike Cherman cites the New York street markets that he visited as a kid as inspiration for its name. The problem?

Marketing 105

Marketing Marketing Branding Branding 105

Kashishipr

FEBRUARY 9, 2022

In the present highly competitive business environment, understanding the market trends well is imperative for the development, and eventually, the success of a particular product or service. Market research helps come across the already existing inventions that may be similar to the applicant’s invention.

Marketing 119

Marketing Marketing Inventor Invention 119

Olartemoure Blog

JULY 12, 2024

The Financial Market Commission of Chile issued the first comprehensive open finance regulation in the country, promising to revolutionize the Latin American financial sector by introducing a detailed framework for its operation.

Marketing 52

Marketing Marketing Intellectual Property Business 52

IP and Legal Filings

JUNE 14, 2023

A trade name is a name under which a company pursues its business and needs to be distinguished from the entity’s registered or legal name. Many countries require registering a trade name or business name in a special register. For a marketer, a brand is what represents the values of a company and aims to create awareness and trust.

Marketing 52

Marketing Marketing Intellectual Property Branding 52

TorrentFreak

FEBRUARY 1, 2023

Every year, the Office of the United States Trade Representative ( USTR ) publishes a list of ‘notorious markets’ that facilitate online piracy and related intellectual property crimes. These don’t have piracy as their core business, but they allegedly facilitate infringing activity.

Marketing 125

Marketing Marketing Social Media Reporting 125

IP Law 360

AUGUST 1, 2024

Artificial intelligence is increasingly transforming the Irish job market, and proactive engagement with the forthcoming European Union AI Act, a significant shift in the regulatory landscape for Irish businesses, will be essential for Irish businesses to responsibly harness AI’s advantages and to maintain legal compliance, say lawyers at Pinsent Masons. (..)

Business 52

Business Marketing Marketing 52

JD Supra Law

MAY 26, 2022

Thank you for reading the May 2022 issue of Sterne Kessler's MarkIt to Market® newsletter. In this issue: - Web3 Inspires Spotify to Try NFTs - Two USPTO Updates Address How Business Gets Done in 2022. We also share the new open gTLD sunrise period. We also share the new open gTLD sunrise period.

Marketing 101

Marketing Marketing Business Trademark 101

IP Watchdog

JANUARY 11, 2022

Patent licensing and technology transfer is a cornerstone of modern economies, where the efficiencies of collaboration and division of labor do not require firms to be vertically integrated. The Wright brothers did not build commercial aviation, and yet commercial aviation was born thanks to the Wright brothers’ invention.

Licensing 122

Licensing Business Marketing Marketing 122

Traverse Legal Blog

SEPTEMBER 27, 2024

One of the most common brand protection issues involves gray market sellers and counterfeits on Amazon. Introduction Are grey market sellers and counterfeiters damaging your brand’s reputation and undercutting your sales on Amazon?” There’s both good news and bad news. Let’s start with the bad news.

Branding 52

Branding Branding Brands Marketing 52

The IP Law Blog

MARCH 30, 2023

The United States Patent and Trademark Office (“USPTO”) has reduced the patent fees for small businesses and certain other applicants. For example, they can increase the value of a business, provide an advantage over competitors, and serve as a source of income through licensing. Through a bipartisan effort, the U.S.

Business 98

Business Inventor Patent Licensing 98

IP Law 360

MAY 23, 2024

A legal marketing business has agreed to dismiss a Georgia federal lawsuit accusing an Arkansas law firm and others of stealing and profiting off its trade secrets, including a database of client leads for mass torts over talcum powder and heartburn medication.

Marketing 52

Marketing Marketing Business Law 52

Erik K Pelton

JUNE 21, 2021

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. You see, bold brands deliver your business’s message more effectively, just like bees pollinate more effectively than the wind and birds and those other options. Well, we’ve now reached that point of the episode.

Branding 130

Branding Branding Brands Marketing 130

43(B)log

OCTOBER 17, 2024

Plaintiffs allegedly saw the representations on the “product labels and otherwise” on Amazon’s site and believed “that the [p]roducts harbored therapeutic value, and/or they and the marketing claims were reviewed and approved by the FDA.” Plaintiffs sufficiently alleged Amazon’s “unbridled control” over the “unlawful practices.”

Marketing 59

Marketing Marketing Law Business 59

IP and Legal Filings

JANUARY 22, 2022

Proprietorship in India is a type of unregistered business entity that is owned, managed, and controlled by one person. The micro and small businesses that are operating in the unorganized sector prefer registering as a proprietorship in India. To run a business as a sole proprietor some licenses and permits are required.

Business 94

Business Registration Licensing Government 94

JD Supra Law

SEPTEMBER 14, 2023

In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they represent.

Marketing 80

Marketing Marketing Social Media Law 80

Biswajit Sarkar Copyright Blog

FEBRUARY 22, 2024

Trademarks perform the following functions- Trademark or logo helps identify the goods and services easily: A trademark serves as a means of identification for a certain brand, corporation, or other entity, allowing it to be clearly distinguished from the other brands on the market. For Example, Nike, Apple, Haagen-Dazszl.

Business 52

Business Trademark Registration Cease and Desist 52

IP Law 360

JULY 14, 2023

there are several gamification techniques marketing and business development teams at law firms can use to make generating new clients and matters more appealing to lawyers, says Heather McCullough at Society 54. With employee engagement at a 10-year low in the U.S.,

Business 75

Business Marketing Marketing Law 75

Kashishipr

FEBRUARY 2, 2022

The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market. Having a robust Intellectual Property (IP) portfolio and strategizing well to maintain it can do wonders in enhancing your brand value and market share.

Branding 98

Branding Branding Brands Business 98