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Virtual Tug-Of-War: The Importance of Clarifying Ownership of Branded Social Media Accounts

JD Supra Law

Social media has revolutionized the ways in which brands target and market to consumers and the value of successful social media pages has become increasingly recognized, resulting in disputes over the ownership of these “assets.”. By: ArentFox Schiff

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Social media ‘influencers’ are often lacking trademark protection

Erik K Pelton

On social media these days, much of the content and the news that I see relates to influencers. The shocking thing that I’ve learned is that many of these influencers are not protecting their brands. This is astonishing because an influencer essentially is a brand.

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[Video] The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1

JD Supra Law

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

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[Audio] The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 (Podcast)

JD Supra Law

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

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Defending Your Brand: How to Use Social Media and E-Commerce Takedown Requests for Effective Trademark Protection

Selvam & Selvam Blog

As brands have begun to increasingly rely on digital platforms to reach and engage with their target audience, the risk of unauthorized use of trademarks and the sale of counterfeit products has also grown. Unauthorized pages and posts on social media can dilute a brand’s goodwill and reputation and confuse consumers.

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Brand Owner Alert: New Social Media Platform Brings Opportunity and Potential Pitfalls

LexBlog IP

The new social media platform Threads was launched on July 5, 2023. As users rush to join the platform, brands should also prioritize claiming accounts in order to guarantee the availability of their choice names—and to prevent potential bad faith registrants. Threads names may therefore eventually have a wider reach.

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IP rights for social media Influencers and content creators

IIPRD

Introduction What separates long-established print and electronic media from social media is that it comes along with a bunch of techniques for its usage. These are tools that shaped social media to be more significant than the long-established medias. How can Influencers protect their IP?