article thumbnail

Brand Protection in the Metaverse: What Brands Need to Know

Corsearch

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.

article thumbnail

How To Brand Using Trademarks Strategically

azrights

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. I’ll then explain the role of trademarks and why and how to be strategic with them. The Meaning of Brand. But brands have a third dimension or a third purpose. They save us time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Infographic | Intellectual Property behind tattoos

Olartemoure Blog

COMMISSIONED TATTOOS AND OWNERSHIP When commissioning a tattoo, clients pay for the service, not the copyright. TRADEMARKS AND TATTOOS Tattoos can also intersect with trademark law. For example, if a tattoo features a recognizable brand logo or slogan, it could infringe on the trademark holder’s rights.

article thumbnail

The USPTO and USCO Delivered a Report to Congress on IP Issues with NFTs – Maintains Existing IP Regime

Intellectual Property Law Blog

Unsophisticated consumers may conflate the purchase of an NFT associated with a digital good with ownership of IP rights in that good. Trademark applicants, registrants, and practitioners need guidance regarding obtaining and enforcing trademark registrations in the context of NFTs.

Reporting 130
article thumbnail

Celebrity Names and Trademark Claims: Insights from the Hobbs Winery Case

Patently-O

Although economists theorize trademark law as a consumer protection regime, the law generally provides remedies only to marketplace competitors—with the idea that the drive of capitalism and corporate ego will ensure that businesses self-regulate in the interest of protecting their brands and reputations.

article thumbnail

Fashion In The Metaverse : The Law And Protection

IP and Legal Filings

[Image Sources : Istock] Metaverse- a Magnet to Fashion Brands Virtual worlds provide fashion brands with the opportunity to significantly cut down on the excessive resource consumption of lifestyle and create sustainability. For undisputed ownership of virtual designs, Intellectual Property (IP) laws must be thoroughly handled with.

Law 88
article thumbnail

Be Aware as Trademark Email Scams Get More Sophisticated

IP Intelligence

Trademark owners should be wary of official-looking email solicitations from attorneys or law firms that claim to specialize in trademarks and are masquerading as Good Samaritans who wish to aid in protecting the company’s brand against another company that has contracted that firm to register the same mark.