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Marketing and IPR

IP and Legal Filings

Introduction It often happens that a company’s trademark is confused with its brand and on top of that, the brand name or trade name. A company’s brand on the other hand only exists intangibly, in the minds of the public. This resulted in the creation of brand names and, eventually, trademark protection for brands.

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Understanding India’s Trademark Regime: A Simple Guide

IP and Legal Filings

In today’s world, the term “trademark” pops out in discussions pertaining to business and brand. Trademark refers to any sign, logo, word, phrase, or design that identifies and distinguishes the source of goods or services from others in the market. That’s basically a brand’s identity. What is a Trademark?

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Types Of Trademarks And Its Importance

IP and Legal Filings

A trademark works as an instrument to claim any sort of mark as your own. These include wordmarks, service marks, certification marks, and many more. Service Mark- Under the definition of a trademark section 2 (zb), a service is used to identify the source of service provided by a service company.

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Trademark and Its Regulations

IP and Legal Filings

The registration of your product holds enormous significance as it ensures your mark isn’t misrepresented in the market, safeguards your goodwill, ensures control over advertising and branding, and the list can go on. In case one wishes to register their brand under The Trademarks Act 1999, they need to meet certain canons.

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Call for Nominations for IPLAC Creator of the Year

Chicago IP

Trademark Law: A powerful branding program that combines a strong trademark or service mark and a memorable advertising and marketing campaign. Copyright Law: An important and original work of authorship, in the literary, musical, visual, dramatic or other arts.

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Africa IP highlights 2023: Trade marks

The IPKat

Stephen further stated that he was in the process of registering the word for advertising and media business with the aim of providing marketing, branding, and related services, there was a lot of interest in the possibility of registering such a term. The said trademark was subsequently expunged from the register for non- use.

IP 81
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TTAB Dismisses MANDALAEVERYWEAR Opposition; Opposer Proved Prior Advertisement But Not Prior Rendering of Services

The TTABlog

Opposer James Barnard claimed prior use of the mark MANDALA for business consulting and branding services, and alleged likelihood of confusion with the Applicant's proposed mark MANDALAEVERYWEAR for marketing consulting services.