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Brand Protection Cheat Sheet

Erik K Pelton

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Acquire relevant domain names and social media handles.

Branding 147
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Navigating the Beauty Maze: Counterfeit Cosmetics, Social Media Influence, and the Pursuit of Deals

Nelligan Law

Moreover, the beauty industry’s landscape has been dramatically reshaped by the rise of social media and influencers, creating an additional layer of complexity in our quest for beauty products. Authentic beauty brands understand the importance of their reputation and consumer safety.

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The 5 Worst Copyright Decisions of 2024

Copyright Lately

The trouble began when Albany radio station WGNA asked its social media followers to vote for the regions best fried chicken and tagged a few contenders, including Chicken Joes, which retweeted the stations original post. Chicken Joes delivers a piping hot reality check on the risks of playing copyright roulette. Sydney Nicole LLC v.

Copyright 121
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Courts Still Have No Clue How to Determine Who Owns Social Media Accounts–JLM v. Gutman

Technology & Marketing Law Blog

The last time we blogged this case , the district court had sided with JLM, initially restricting Gutman’s use of the social media accounts and then awarding control over the accounts to JLM. What does a 200+ year old fox have to say about who owns social media accounts?). ” (Cite to Pierson v.

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5 Free Ways to Strengthen Any Brand

Erik K Pelton

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

Branding 130
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How to Combat Infringement Surges During the Holiday Season

Corsearch

For many brands, the holiday season brings a surge of infringements on across marketplaces and social media. To keep up with this increased seasonal activity, its critical that brand protection strategies are both flexible and targeted to priority platforms.

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Bold Brands Are Like Bees to Pollinate Marketing

Erik K Pelton

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. So, how does all of this relate to trademarks and brands, you might be asking? Because bold brands stand out and they resonate and they communicate with consumers. Think about the brand name, Uber compared to Private Car Service.

Branding 130