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NFTs: Friend or Foe for Brand Owners?

Corsearch

In October 2021 this event came to pass; the very first Tweet posted by Twitter co-founder Jack Dorsey was ‘minted’ (created) as an NFT and sold for a staggering $2.9 With brands continuing to explore the opportunities offered by the digital world, do NFTs present a new type of commercial opportunity or a threat? What is an NFT?

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March Madness: Basketball, Brackets, and Branding

LexBlog IP

As March presses on, sports fans across the country are turning their attention to one of the most exciting events in college sports: the NCAA Men’s Basketball Tournament, also known as March Madness. From trademarks to copyrights, the NCAA is diligent in protecting its rights and the value of its brand.

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Protection of Intellectual Property (IP) in the Metaverse

Kashishipr

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. These are non-fungible, implying that they are unique and can never be replaced by something.

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Who Owns a Disputed Social Media Account? – JLM v. Gutman

Technology & Marketing Law Blog

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See We blogged this case twice before.

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Brand Protection and Fighting Fakes Online

LexBlog IP

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics. Online Marketplace Protection.

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Publicly Traded International Patent Firms

Patently-O

The holding company trades on the Australian stock exchange with a market valuation of $1.8 With one firm having 32% of the Australian national phase market, you might think that conflicts would get a bit tricky. Other IPH brands include Pizzeys; AJPark, & Griffith Hack. billion Australian dollars ($1.2 billion USD).

Patent 124
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Nike Tries to Stomp Out StockX’s Attempt to Sell NFTs of Nike Sneakers

The IP Law Blog

In the Complaint, Nike alleges that StockX has infringed nine of its sneaker designs to create a line of NFTs that are part of its collection that StockX has branded the “Vault.” It seems quite strange that the seller of an asset would maintain a right to simply revoke the buyer’s ownership.