Brands Editing Non-Fungible Tokens 
Erik K Pelton
DECEMBER 31, 2021
The biggest individual brand story of the year was Facebook’s announcement of its new META brand. Trademark filings related to non-fungible tokens (NFTs) exploded in 2021. The post Top Trademark Trends of 2021 (Meta TMA edition) appeared first on Erik M Pelton & Associates, PLLC. Mega META announcement.
Garrigues Blog
MARCH 4, 2025
The fashion industry was one of the first industries to enthusiastically explore the opportunities afforded by the metaverse and NFTs (non-fungible tokens). Instead of focusing on purely virtual experiences, brands have chosen to merge the physical and digital , offering products and services with a tangible link to reality.
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IP Whiteboard
JUNE 7, 2021
NFT stands for non-fungible token. Non-fungible basically means unique. By way of comparison, a $10 note is an example of a fungible asset, because it can be replaced with another $10 note, or two $5 notes. Trade marks are typically associated with a brand and may include brand names, slogans and logos.
The IPKat
JANUARY 2, 2022
A recent example of how the metaverse will include digital fashion is the conflict between Hermès and MetaBirkins over allegedly trademark-infringing non-fungible tokens ("NFTs") that were marketed as MetaBirkins without Hermès' permission. Julie Zerbo tells the rest of the story on The Fashion Law.
Corsearch
NOVEMBER 15, 2022
For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.
Garrigues Blog
OCTOBER 26, 2022
Non-fungible tokens, or NFTs, have come to hold a fundamental place in the digital universe and, specifically, in the so-called Web3. Although at present NFTs are scarcely used beyond mere collectibles, the growing interest in the metaverse is making non-fungible tokens extremely useful assets in our virtual lives.
LexBlog IP
NOVEMBER 13, 2023
Introduction Digital technologies such as the metaverse, non-fungible tokens ( NFTs ), blockchain and augmented realities are directly influencing how we cultivate and protect various forms of intellectual property, including trade marks. physical) marks.
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