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In a world that’s dominated by viral socialmedia posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. The original trademarks have expired and the NFT website uses a new logo, so they can use the brand.
Branding is important because not only does it create a memorable impression among the public, but it allows consumers to know what to expect from your company. It is a way of distinguishing your brand from the competitors. Get that wrong, and it is no exaggeration to say that your brand will sink even before it has a chance.
The event was, as ever, chaired by PermaKat Prof Dr Eleonora Rosati together with Giulia Gasparin, and the calibre and range of the speakers was bound to result in lively discussion; with panellists from marketplaces such as Amazon, Zalando and Etsy engaging in discussion with brand and consumer voices as well as private practice lawyers.
DueDiligence for Security Interests in Trademarks. When performing duediligence (related to financing, including a line of credit, M&A or otherwise) on a debtor, a trademark attorney will typically be provided a list (typically called a Schedule) of trademark registrations. Article updated May 2022.
Internet service providers, websites, search engines, hosting providers, domain companies, socialmedia services, and advertising companies are all considered part of the problem.
As an interior stylist who produces photoshoots for some of the country’s biggest magazines and commercial brands, getting the shots right is a must. A brand asked their Public Relations Department to arrange a photoshoot. The art used in the shoot was protected by copyright and a lawsuit was brought against the brand.
I think you would agree with me that protecting a brand has become increasingly difficult in this digital era, where originality is becoming a thing of the past. So, how do you approach this issue when your brand is caught in the middle of it? This is the most cost effective and time conscious way to prevent squatters.
In addition to alleging trademark infringement due to Rothschild’s use of BIRKIN in METABIRKINS as the name for his NFT collection, Hermès complained that Rothschild infringed by using METABIRKINS as a domain name, as a handle on Twitter and other socialmedia platforms, as a brand name on NFT sales platforms, and as a hashtag.
In addition to alleging trademark infringement due to Rothschild’s use of BIRKIN in METABIRKINS as the name for his NFT collection, Hermès complained that Rothschild infringed by using METABIRKINS as a domain name, as a handle on Twitter and other socialmedia platforms, as a brand name on NFT sales platforms, and as a hashtag.
Google de-indexing also only removes the URL from search results – the website’s content remains accessible via socialmedia, direct URLs, and other search engines. Angharad Bailey , Brand Protection Team Lead at Corsearch: “Often, Cloudflare will take a while to follow up with an explanation of who the host is.
Appellants, current and former professional models, appealed their summary judgment loss on a variety of claims arising from the use of their images in socialmedia posts promoting a “gentlemen’s club” operated by EIE. Their socialmedia footprints range from several thousand to a few million followers. 59 Murray Enters.,
I made a logo for Bob’s Burgers for selling burgers on Tailor Brands’ logo maker website. You will need to have proper searching duediligence done to make sure you won’t be infringing on someone else’s trademark rights. DM me on socialmedia or email me at info@kingpatentlaw.com.
As companies like Amazon and Nike aggressively pursue legal action, influencers and brands must prioritize ethical practices to protect their reputations and avoid legal pitfalls. This ongoing issue underscores the importance of education, regulation, and duediligence in navigating the complex landscape of modern marketing.
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