Erik K Pelton

JUNE 17, 2024

The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Use the proper trademark symbol with your brand (TM, SM, or ®).

Brands 130

Brands Branding Branding Intellectual Property 130

Erik K Pelton

FEBRUARY 6, 2025

February 6, 2025 Erik M Pelton & Associates, PLLC (EMP&A), a leading trademark law firm dedicated to protecting brands, is proud to announce the successful registration of U.S. As technology continues to reshape the legal industry, EMP&A remains at the forefront of integrating innovation with legal expertise.

Trademark 147

Trademark Patent Registration Trademark Law 147

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Brands 147

Brands Branding Branding Social Media 147

IIPRD

MARCH 13, 2025

All the creations of the human minds such as designs, inventions, artistic works, names, symbols, etc. It helps in building brand identity, goodwill and consumer trust. For example, the Tata Nanos rear-engine design and lightweight body structure is patented by Tata Motors. For that, first let us understand what are IP and IPR.

Intellectual Property 83

Intellectual Property Registration Design Designs 83

Erik K Pelton

APRIL 25, 2022

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I didn’t want to go down that road because the brand name wasn’t resonating with me.

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Brands Branding Branding Trademark 147

Corsearch

DECEMBER 10, 2024

These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.

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Brands Branding Branding Social Media 52

Corsearch

MARCH 19, 2025

With Gen Zs growing influence on global eCommerce, their attitudes toward counterfeiting present both a challenge and an opportunity for brands. In his previous role as Head of Digital IP Enforcement for Tommy Hilfiger , Alastair lead the global strategic operations for brand protection, encompassing both online and offline actions.

Brands 52

Brands Branding Branding Social Media 52

The IPKat

MARCH 12, 2025

A Kat awaiting weekly IP updates Designs Katfriend Henning Hartwig reviewed the interpretation of Articles 6 and 14 of Regulation 6/2002 (CDR). Marcel Pemsel looked into a recent decision of the German Supreme Court concerning copyright protection for two Birkenstock sandal designs. The survey closes on 1 April 2025.

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Intellectual Property Design Designs Intellectual Property Law 64

IP Tech Blog

FEBRUARY 1, 2024

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key.

Brands 101

Brands Branding Branding Social Media 101

IP and Legal Filings

FEBRUARY 17, 2025

In sports, a chain of title has relevance within their agreement, which includes the release of the athletes talents so that their talent can be branded for profit. Therefore, sports tie ups with pre-existing IPs and brands make it easier for commercial exploitation and profit maximisation.

Intellectual Property Law 90

Intellectual Property Law Intellectual Property Law IP 90

Intepat

MARCH 13, 2025

Architectural designs came to be recognised as a form of intellectual property capable of protection after the 1908 Amendment to the Berne Convention, 1886. This inclusion was crucial in recognising and protecting the rights of architects over their architectural designs and works.

IP 52

IP Design Designs Artistic Work 52

azrights

MAY 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.

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Brands Branding Branding Registration 119

JD Supra Law

AUGUST 1, 2024

In today’s competitive market, the visual appeal and unique ornamental design of a product can be as crucial to its success as its name or functionality. One way to protect the look and feel of your company’s products is with a design patent. By: McAfee & Taft

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Design Patent Design Designs Intellectual Property 69

JD Supra Law

MARCH 21, 2025

Everybody knows that trade marks are necessary to protect a brands logo and name, and a lot of people know that registered designs are a powerful tool in stopping counterfeit goods, but did you know these rights can also be used to help protect against unwanted dupes (also known as copycat or lookalike products)?

Branding 63

Branding Brands Branding Design 63

Dragons' Den

JANUARY 23, 2025

Back in Ukraine, Yana had achieved a Masters in Finance and had been selling her own fashion brand through retail partners. Using her experience and her savings, she started a reseller company distributing fashion items designed and manufactured in Ukraine. She called it Nenya, which translates as Motherland.

Blogging 98

Blogging IP Business Inventor 98

The IPKat

FEBRUARY 4, 2025

Aldi was sued for copyright infringement of an artwork that appeared on the packaging of childrens snacks under the BABY BELLIES, LITTLE BELLIES and MIGHTY BELLIES brands, each aimed at different age groups. The brands (hereafter Bellies) were licensed to Every Bite Counts Pty Ltd ("EBC"), including a range of Puffs products.

Copyright Infringement 59

Copyright Infringement Artwork Copyright Design 59

TorrentFreak

APRIL 12, 2022

Carrasquillo’s ‘Reloaded’ IPTV Branding. Carrasquillo operated several IPTV services, variously branded Reboot, Gears TV, Reloaded and Gears Reloaded but with those no longer in operation, he needed to make money in other ways. Company Claims Ownership of ‘Reloaded’ Trademark.

Brands 142

Brands Branding Branding Trademark 142

IP and Legal Filings

SEPTEMBER 12, 2024

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.

Brands 98

Brands Branding Branding Trademark 98

JD Supra Law

NOVEMBER 8, 2024

Although you are not required to register a tradename or a logo and can acquire common law rights simply by using the trademark in commerce, registration allows a company to establish exclusive rights to its brand name, logo, slogan, or product name or designs. By: Amundsen Davis LLC

Business 63

Business Trademark Registration Brands 63

Intepat

MARCH 25, 2025

INTRODUCTION A distinct scent has immense recall value and the potential to become a powerful identifier of a brand. Several luxury brands, including Tom Ford, Chanel, and Dior, annually invest millions into developing and marketing their signature perfumes. billion in 2025.

Copying 59

Copying Branding Branding Brands 59

Nelligan Law

APRIL 1, 2025

According to the lawsuit, Lost has been using the word Mayhem in connection with its branding since 1986, entered U.S. But heres the legal twist: a quick search of the USPTO database shows that Lost doesnt own a design mark for any stylized Mayhem logo. But the lawsuit goes beyond that, claiming Gagas design is infringing.

Design 59

Design Designs Branding Branding 59

Plagiarism Today

FEBRUARY 2, 2022

First off today, Blake Brittain at Reuters reports that Sony Music and UK fitness apparel brand Gymshark have settled their lawsuit over Gymshark’s alleged use of Sony’s music in social media posts. Aldi briefly removed its version of the cake but began selling them again in May after making some design changes.

Social Media 246

Social Media Music Settlement Confidentiality 246

Erik K Pelton

MAY 9, 2022

Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Examples of those interiors are the Apple Store has a registration for the layout of the store, and Chipotle has a registration for the common design themes that you’ll find in nearly every Chipotle.

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Trademark Registering Trademarks Registration Design 189

Dragons' Den

FEBRUARY 13, 2025

Its certain that none of us enjoy putting a soggy brolly back into our bags, and Gilley promises a solution to these common issues with its wind-proof design thats also less prone to loss thanks to its hard, moisture-wicking case. Or left out to dry and forgotten in the corner of a restaurant?

Blogging 52

Blogging IP Intellectual Property Design 52

The TTABlog

FEBRUARY 24, 2025

Rather, Baron merely purchased the TAKDIS-branded goods from third-party suppliers. It then designed the wrappers and labels for its products bearing the mark, and it controlled the subsequent sale of those goods in commerce. Kirksaeter Audiosonics, Inc. , 92010726, 1977 WL 22588, at *6 (TTAB 1977). The Board was unmoved.

Brands 45

Brands Branding Branding Ownership 45

Plagiarism Today

JANUARY 11, 2023

3: Zara Sues “Responsible” Brand Thilikó for “Passing Off” Zara Wares, Photos as its Own. Zara, known as a “fast fashion” brand, is often in the defendant’s chair in such cases, accused of ripping off designs from pricier competitors.

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Reporting Plagiarism Branding Branding 246

Corsearch

JANUARY 31, 2025

For many brands, the holiday season brings a surge of infringements on across marketplaces and social media. To keep up with this increased seasonal activity, its critical that brand protection strategies are both flexible and targeted to priority platforms.

Social Media 59

Social Media Branding Brands Branding 59

JD Supra Law

SEPTEMBER 16, 2024

Fiskars Finland OY AB and Fiskars Brands Inc. and its affiliated parties (“Woodland”), asserting design patent infringement, false advertising, trade secret. collectively, “Fiskars”) sued Woodland Tools Inc. By: Irwin IP LLP

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Design Patent Patent Infringement False Advertising Design 66

Erik K Pelton

NOVEMBER 18, 2022

We love sunflowers at Erik M Pelton & Associates as a symbol of growth and renewal, and tie that into trademark and brand protection. It is found throughout nature—from the human body to plants—and creates structure and harmony intentionally by design. The golden ratio is also found in art, music, design and many other places.

Trademark 147

Trademark Branding Branding Brands 147

Garrigues Blog

MARCH 4, 2025

Nonetheless, brands have evolved and now adopt a more pragmatic approach, seeking to improve the client experience and linking NFTs to the traceability of the items of clothing. When tech giants turned to virtual worlds in 2021, haute couture designers did not hesitate to design digital clothing for avatars and open stores on these platforms.

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Non-Fungible Tokens Branding Branding Brands 52

The IPKat

FEBRUARY 11, 2025

Volkswagen submitted evidence showing that GTI was used as a trim level designation. The use in combination with the model designations Golf and Polo was deemed not to alter the distinctive character of the sign. Consumers would, therefore, understand GTI as an independent brand.

Patent 64

Patent Design Designs Branding 64

Indiana Intellectual Property Law

NOVEMBER 29, 2024

Hiker has been in the business of designing and manufacturing customizable trailers for over a decade, earning a reputation for quality and durability. Hiker is the registered owner of the “HIKER TRAILER” and “HIKER DESIGN” marks, which are used in connection with trailers and related goods.

Trademark 52

Trademark Registering Trademarks Design Designs 52

Biswajit Sarkar Copyright Blog

JANUARY 29, 2025

London, UK A fizzing legal battle is brewing in the Intellectual Property world as Thatcher Cider, a renowned British cider brand, locks horns with supermarket giant Aldi over an alleged Trade Mark infringement. However, the High Court ruled in Aldis favour.

Trademark 52

Trademark Intellectual Property Brands Branding 52

Patent Trademark Blog

MAY 15, 2023

Why Amazon Sellers Should Care Amazon Brand Registry In order to ensure a smoother application process for Amazon Brand Registry, the most important thing to do is to derisk your trademark application with the USPTO. Need a registered trademark to maximize full benefits of Amazon Brand Registry? Then incorporate.

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Brands Branding Branding Trademark 97

JD Supra Law

JULY 3, 2024

Creating new business and product names, designs, and logos is a daunting task to those looking to launch develop their brands. In addition to wanting something memorable and appealing, trademark attorneys recommend avoiding existing words or phrases in order to create something unique and distinctive within the relevant marketplace.

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Brands Branding Branding Business 76

Nelligan Law

JULY 25, 2023

Created by the renowned toy company Mattel, Barbie has evolved from a simple fashion doll to a global cultural icon, and much of this success can be attributed to the power of its brand narrative. To maintain relevance, Mattel has continuously collaborated with renowned designers, celebrities, and influencers.

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Brands Branding Branding Trademark 98

JD Supra Law

JULY 2, 2024

Nike and Japanese fashion brand A Bathing Ape (BAPE) have settled a trademark infringement lawsuit over BAPE’s alleged on-again, off-again infringement of some of Nike’s most iconic sneaker designs. The settlement requires BAPE to discontinue some of its sneakers and redesign others. By: ArentFox Schiff

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Trademark Settlement Branding Branding 118