Remove Brands Remove Cease and Desist Remove Trademark
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How to enforce trademark rights

Erik K Pelton

The following is an edited transcript of Chapter 17 of my book video Building a Bold Brand: Enforcement vs. Others An important tool to keep a brand strong and legally protected is to deal with infringement situations when they arise, whether you are the accuser or the alleged infringer. Then, talk to an informed attorney.

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What to do if a patent owner sends you a cease-and-desist letter

JD Supra Law

A cease-and-desist (C&D) letter typically demands that the recipient stop (cease) doing something now and avoid (desist from) doing it in the future, or risk being sued. By: Smart & Biggar

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Cease-and-Desist Letter: How to Use It Effectively or Reply

Patent Trademark Blog

Why send a cease-and-desist letter? On its surface, a cease-and-desist letter seems like a less expensive way to enforce intellectual property rights. Are Amazon sellers using a similar brand or product name? Would it make sense to send them a trademark infringement letter. Should you send a C&D letter?

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“Go Ahead, Sue Us”: Sony sends Cease-and-Desist after Taunts

IPilogue

Unsurprisingly, Sony sent DBrand a cease-and-desist letter , which the Canadian company published online and used to generate marketing for a newer, allegedly “not illegal,” albeit similar, product. com, for example, was forced to rebrand and stop selling PS5 plates after Sony threatened legal action over a trademark dispute.

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USPTO Trademark Application: the key to unlocking more trademark protection

Erik K Pelton

The following is an edited transcript of my book video Building a Bold Brand Chapter 6: Why Apply to Register Trademark registration with the USPTO has tremendous value. A trademark registration is a tangible asset that can be assigned, licensed, or used as collateral in the sale of a business.

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Even Trademark Lawyers Make Branding Mistakes

Erik K Pelton

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I still use TM4SMALLBIZ from time to time in my branding. But we rebranded to Erik M.

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The Trademark Protection Playing Field

Erik K Pelton

With the FIFA 2022 World Cup in full swing, it is a great time to review the “playing field” for trademark protection. Goalie – The ultimate protector and backstop: Trademark Registration. Offense – goal scoring and attacking: litigating as needed to protect the brand.