Remove Brands Remove Cease and Desist Remove Registration
article thumbnail

Trademark Registration works for the owner, even in their sleep

Erik K Pelton

There are several key benefits to trademark registration. In fact, I’m certain that happens every single day to thousands of brands when people are coming up with names or clearing names and we never hear about them. So, once it’s registered, the registration is literally working for the owner 24/7.

article thumbnail

The Trademark Protection Playing Field

Erik K Pelton

Goalie – The ultimate protector and backstop: Trademark Registration. Midfield – Both attacking and defensive for protection when needed: Issuing ‘cease and desist’ letters when infringements occur. Offense – goal scoring and attacking: litigating as needed to protect the brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

USPTO Trademark Application: the key to unlocking more trademark protection

Erik K Pelton

The following is an edited transcript of my book video Building a Bold Brand Chapter 6: Why Apply to Register Trademark registration with the USPTO has tremendous value. A trademark registration is a tangible asset that can be assigned, licensed, or used as collateral in the sale of a business.

Trademark 130
article thumbnail

Cease-and-Desist Letter: How to Use It Effectively or Reply

Patent Trademark Blog

Why send a cease-and-desist letter? On its surface, a cease-and-desist letter seems like a less expensive way to enforce intellectual property rights. Are Amazon sellers using a similar brand or product name? Need to enforce your patent and trademark rights, or reply to a cease-and-desist letter?

article thumbnail

9 reasons why a business should apply to register its trademarks

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. Trademark registration with the United States Patent and Trademark. as low as $225, and the resulting trademark registration provides a. myriad of benefits to its owner: Using the registration symbol (®) looks nice, and the official. your brand.

Business 130
article thumbnail

An unprotected trademark is an unguarded asset

Erik K Pelton

Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. So they not only had an unprotected trademark, they had skipped some critical steps in the brand protection process. Second, there’s the cost of time.

article thumbnail

Ten Steps in the Trademark Protection Decathlon

Erik K Pelton

The Summer Olympics got me thinking about what it would take for a decathlon of trademark protection: to be well-rounded and ensure that a brand, a trademark, has covered all the angles and excels at everything. Achieve registration. Maintain and renew the registration to make sure it stays valid for as long as possible.

Trademark 147