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Bold Brand Building tools

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. There are a few naming concepts that are great sources of bold brands. Skill and Will (workshops and seminars). protections and powerful branding. Today, it may be even more.

Branding 130
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Trailblazers, OutKasts, and Iconic Brands: The INTA Annual Meeting in Atlanta

JD Supra Law

Against the backdrop of Atlanta's vibrant culture and dynamic business environment, attendees can expect a diverse lineup of speakers, interactive workshops, and insightful sessions covering the latest trends and developments in trademark law, brand protection, and intellectual property. By: Foley Hoag LLP - Making Your Mark

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Nintendo vs. Garry’s Mod: Dissecting the ‘Fake’ Domain Behind All the Chaos

TorrentFreak

At the time of writing, Garry’s Mod workshop content uploaded by users over many years, is being systematically taken down in response to takedown notices filed by Nintendo. It’s possible that brand protection matters are handled by a dedicated Nintendo department and/or MarkMonitor itself, which also has an office in the UK.

Artwork 144
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Give Your Artist Brand Some Personality

Art Law Journal

Stellar work is part of the equation but so is building your artist brand. Your personality can be a powerful differentiator and will help you build your artist brand as you make connections, grow your network, and establish your client base. The First Rule of Your Artist Brand: Know Thyself. Share the wealth in the comments.

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Squishmallows' Build-A-Bear IP Suit Not Just Fluff, Court Says

IP Law 360

The Build-A-Bear Workshop toy company can't escape claims that its Skoosherz stuffed toys infringe the trade dress and copyright of Kelly Toys' popular Squishmallows, a California federal judge ruled, saying the complaint plausibly alleges substantial similarities between the two plushie brands.

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Wednesday Whimsies

The IPKat

Teaching IP Law Conference 2023 On June 21, the UCL Institute of Brand and Innovation Law will host this conference to mark the publication of Teaching Intellectual Property Law: Strategy and Management (2023, Edward Elgar). For more information, click here.

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Central Role of IP and Marketing in Business Design

azrights

If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Lack of appreciation about what ‘brand’ and ‘IP’ mean and entail is why better education on brand creation is essential.