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This is a case focusing on ownership of socialmedia accounts. See “ SocialMedia Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the SocialMedia Account Ownership Jurisprudence–JLM v. (See The court also found “Ms.
The categorization of socialmedia accounts into “business” and “personal” accounts was a hot issue a decade ago, when states across the country passed laws to protect employees from invasive employer demands to access or control their personal socialmedia accounts. See Musk, Elon).
The last time we blogged this case , the district court had sided with JLM, initially restricting Gutman’s use of the socialmedia accounts and then awarding control over the accounts to JLM. What does a 200+ year old fox have to say about who owns socialmedia accounts?). ” (Cite to Pierson v.
Navigating Brand Protection and Trademarks for SocialMedia Influencers. Building a brand or business as an influencer on socialmedia is not easy. Not only are you tasked with building a successful, recognizable brand, you’re building yourself as the brand. Trademark Benefits.
Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . As a trademark lawyer, I began to ask myself why? So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property.
When it comes to promoting, marketing, and advertising, socialmedia is one of the most effective and powerful ways. Content creators and socialmedia influencers work sincerely to build their reputation for expertise in specific industries, products, and topics.
The evolution and development of trademarklaw protect the right of manufacturers or sellers but the advancement of technology and the emergence of socialmedia has bound lawmakers and interpreters to make a continuous intervention and take a comprehensive vigil over the various new issues related to trademark infringement.
The media has framed the case as a big win for American Airlines, but it’s not— at least not when you consider what the airline was after when it sued Skiplagged, Inc. American accused the website of deceiving customers, selling unauthorized tickets, and tarnishing its brand. It sought $94.4 million in disgorged profits.
Defendants also managed the socialmedia presence of the “La Baguette” business, which primarily consisted of a Facebook page. Moore, Find Out Who Your Friends Are: A Framework for Determining Whether Employees’ SocialMedia Followers Follow Them to A New Job, 39 CAMPBELL L. See generally, Christopher A.
With the increase in globalization and cross-border trade, intriguing types of trademarks are trending and have become a crucial tool to signify a company’s identity. The most critical aspect that may be subject to the Trademark Protection of a motion mark is the succession of images in the said mark.
For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.
Recently, there has been an increase in the number of advertisements on socialmedia for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. If you have come across such ads and have wondered whether such use of a mark infringes the mark of the luxury brand, then you are not alone.
Using the name or image of a celebrity for brand advertisement or promotion in the US does not always attract liability, provided the brand is not falsely misleading the public that the celebrity endorses the product. Spelling-Goldberg Prods., where the former takes precedence over publicity rights, while the latter may not.
However, British artist Stuart Semple considers Tiffany Blue as being held captive through trademarklaw. Semple has been “liberating colours since 2016” , with previous paints replicating trademarked colours including International Klein Blue , T-Mobile Magenta , and Blackest Black.
All ardent socialmedia users are aware of the latest trend of using hashtags to spread the word across a wide range of users for bolstering consumer engagement. Therefore, the prime role of such hashtags needs to be assessed in line with the TrademarkLaw to deduce whether they qualify for trademark protection.
TPG is a service built around the brand of a world-traveling man sipping champagne in first class, selling to the world his knowledge of the best rewards programs for credit cards and flights. Power Ventures involved a socialmedia aggregator’s consensual use of its users’ Facebook passwords to access their Facebook accounts.
Ramsey is a Professor of Law at the University of San Diego School of Law. She writes and teaches in the trademarklaw area, and was one of the signatories of the First Amendment Professors amicus brief filed in Jack Daniel’s Properties, Inc.
The concept of passing off under trademarkslaw was used to provide relief to the plaintiff. The IT (Intermediary Guidelines and Digital Media Ethics) Rules place responsibility on the SocialMedia Intermediaries to ensure that no prohibited content is allowed to be published or circulated on their platforms.
While Bolt’s trademark registration is for the design mark rather than the pose, the use of poses and gestures in branding can potentially bring a new wave of “unusual” trademarks, especially as socialmedia and technology have spread previously unthought-of but recognizable traits.
This demonstrates the succinctness and simplicity of the Metaverse’s trademarking mechanism. Their rights will be protected thanks to the metaverse brands’ trademarks. By deterring rip offs, trademarks safeguard a company’s identity and the repute of its brand(s), especially in the Metaverse.
A fraudulent lottery-winning message with Amitabh Bachchan’s voice from KBC was viral through various socialmedia platforms and many people fell into this trap. Through various case laws, the scope of publicity rights has been expanded by the Indian judiciary. Under this Act, Sec.
Given YouTube’s aforementioned popularity, protecting brands from unauthorized use or reproduction on the platform becomes essential. Since the brand value is often connected to YouTube Business, trademark registration increases the value of the YouTube brand. What constitutes a YouTube Trademark Infringement?
Right now we are living the intangibles revolution: socialmedia, online shopping, on screen greetings, audio messages and meetings via platforms. So, when their digital self attends an online class or chats on socialmedia, they can choose which t-shirt to wear from the items stored in their digital wardrobe.
In this judgment, the Delhi High Court delved into the interpretation of section 8 of the Arbitration and Conciliation Act, 1996 with respect to disputes involving trademark licensing agreements. The Division Bench reiterated that what makes something a trademark is the power to distinguish a product from others.
Defining Trademark A “trademark” is a mark which is used for a commercial purpose. It is also called a brand name because it contains names, symbols, logos, and taglines that help to identify and differentiate a company’s goods and services from those of others. How do trademarks function?
However, outside the realm of brand marketing, when celebrities make use of a phrase, to the point of it becoming associated to them, it becomes a catchphrase of their own. Bregoli instantly became an internet meme worldwide, and her catchphrase gained much media attention, getting her worldwide recognition as the “Catch me outside girl.”
Bournvita’s Sugar Rush Against ‘FoodPharmer’: An Unreasoned Injunction and a Clarification Without Clarity Recently, the DHC passed an interim injunction against the socialmedia influencer ‘Food Pharmer,’ restraining him from disparaging Mondelez’s ‘Bournvita’ and ‘Tang’ branded products.
A trademark is not just a means of securing and protecting a brand name, it is also a valuable business asset. It’s no surprise then that is a constant race to seek trademark ownership and registration of popular holiday names — but is owning a holiday name even possible? The trademarks are FRANCES VALENTINE and FV.
The power of the internet, in particular that of socialmedia is humungous. When used strategically, socialmedia becomes one of the most powerful tools of digital marketing. With the evolution of socialmedia, the concept of moment marketing has also become increasingly common.
Traverse Legal’s Attorneys are globally recognized for their experience and results in the legal areas of: Complex Litigation , Internet Law , TrademarkLaw , Business Law and more. Contact us today for more information about our socialmedia, brand and influencer legal services.
INTRODUCTION The historical narrative of color as a trademark unfolds as a captivating voyage intertwined with the evolution of branding methodologies and legal frameworks. The significance of trademarking colors lies in their profound impact on consumer perception and brand identity. In Colgate Palmolive Company And Anr.
The highly anticipated jury verdict in the Hermès litigation over MetaBirkins NFTs has some important takeaways for both artists and sellers of NFTs as well as brand owners. Below are some takeaways for both artists and sellers of NFTs, as well as brand owners. That is not true. ” ( Id. at *17-18.) ” ( Id.
Trademarks are valuable IP assets, but the manual registration process may seem inefficient with AI revolutionizing this landscape by employing advanced tools, automating key steps from search to examination. Compliance with complex trademarklaws and regulations also presents a significant challenge.
NAACP—these courts very clearly say that trademarklaw applies to commercial speech, defined as it is in First Amendment case law, and not to noncommercial speech. Some of the work is also done by the idea that trademark control extends only to the name/logo of a congregation and not to other elements of worship.
Further, it was alleged that they were diluting and tarnishing the brand by publishing AI-generated deepfake content using the said characters image and appearance across online platforms, including pornographic websites, which, the plaintiff argued, was detrimental to the overall reputation and goodwill amassed by the show over the years.
One of the most effective ways to safeguard your business name, logo, or product is by registering a trademark. However, before registering, conducting a quick company trademark search is essential to ensure that your brand is unique and doesn’t infringe on any existing trademarks. Why Conduct a Trademark Search in India?
Essentially, consumers are motivated to make positive efforts—such as verifying brand authenticity or switching websites—only if they perceive a substantial benefit from doing so. Initial confusion can potentially impact brand goodwill and consumer trust, even if the confusion is temporary.
Appellants, current and former professional models, appealed their summary judgment loss on a variety of claims arising from the use of their images in socialmedia posts promoting a “gentlemen’s club” operated by EIE. Their socialmedia footprints range from several thousand to a few million followers. 59 Murray Enters.,
Trademarklaw encapsulates such territorial jurisdiction under Section 134 of the Trademarks Act, 1999 [1] ( hereinafter “Trademark Act”). However, it did not deal with crypto currency under any brand name or trade mark. Introduction. On the other hand, Defendants 1 and 2 were situated in the U.K.
An online article used photos of the Lounge in its coverage of the series, and MGFB also submitted socialmedia posts. Plaintiffs’ socialmedia expert opined that the show meant that Internet searches for “Florabama” or “Flora-Bama” led to “blurred” results filled with MTV Floribama Shore content.
As I explained in my discussion of the Rick Astley lawsuit , right of publicity and trademarklaw provided viable claims to Bette Midler and Tom Waits when imitations of their voices were used in advertising. Hit me up in the comments below or on socialmedia @copyrightlately.
Keep in mind the generators are trained on existing material, including things that are protected by copyright and trademarklaw and registration and patents. There have been some court decisions on this precise topic, but the law is not completely settled. DM me on socialmedia or email me at info@kingpatentlaw.com.
This rejection order passed consequent to a pre-grant opposition was among the many other legal and social campaigns against the high prices at which the drug was made available. Doing this was regarded as essential to avoid stifling local industry and balance global brand reputation with the interests of national enterprises and consumers.
AI AND TRADEMARKTrademarks give brand owners exclusive rights by identifying the source of goods or services. The likelihood of trademark infringement rises with the increasing prevalence of AI-generated material. Now, all it takes to replicate the diligent effort of a trademark owner is a few AI commands.
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