LexBlog IP

AUGUST 16, 2023

In the world of business, where brands are not merely labels but stories that resonate with consumers, effective brand building is a strategic imperative. Trademark registration aids in building a cohesive brand identity. Consistent Visual Identity Trademark registration solidifies your brand’s visual identity.

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Brands Branding Branding Registration 40

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 6 This is the sixth in a series of posts about the benefits of having your trademark registered. A registered trademark serves as a deterrent to potential infringers. Minimizing Brand Confusion Brand confusion can erode consumer trust and loyalty.

Brands 40

Brands Branding Branding Registration 40

LexBlog IP

AUGUST 16, 2023

In a marketplace teeming with similar offerings, where countless brands vie for attention, the risk of brand confusion is a looming threat. Trademarks are the beacons that guide consumers toward trusted products and services. They may produce products bearing similar marks, capitalizing on a well-known brand’s reputation.

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Registration Brands Branding Branding 40

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 4 This is the fourth in a series of posts about the benefits of having your trademark registered. A registered trademark isn’t merely a logo or a symbol; it’s an asset with intrinsic value.

Brands 40

Brands Branding Branding Registration 40

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 8 This is the eighth in a series of posts about the benefits of having your trademark registered. In the digital age, where online presence is integral to business success, safeguarding your brand’s identity across the virtual landscape is a priority.

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Registration Social Media Trademark Registering Trademarks 52

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 5 This is the fifth in a series of posts about the benefits of having your trademark registered. When markets transcend geographical boundaries, safeguarding your brand’s identity and reputation on an international scale is paramount.

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Registration Trademark Registering Trademarks Brands 40

Patently-O

DECEMBER 20, 2022

I have one branded FIDELO with a carbon-fiber case that claims to block scammers trying to read the chip on my credit card. I think of these generally as “smart wallets” but I learned today that the company Storus has a registered trademark for that term. Mosaic Brands, Inc. What should I call them now?

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Art Brands Branding Branding 124