Traverse Legal Blog

MARCH 3, 2021

There is an increasing number of brands, talent agencies, and influencers looking to leverage influencer marketing. Celebrities, Influencers, Talent Agents, Marketing Agencies & Brands. We represent agencies, marketing agencies trying to line up influencer campaigns for their clients, for brands. Seems simple right?

Marketing 81

Marketing Marketing Branding Brands 81

Selvam & Selvam Blog

APRIL 1, 2025

Key Arguments by Wakefit Trademark Ownership : Wakefit is the registered proprietor of the trademark “WAKEFIT” in India across various classes. Bad Faith : The domain led to a parked page with PPC ads – indicating that the registration was aimed at misleading users and commercially benefiting from the Wakefit brand.

Registration 52

Registration Registering Trademarks Branding Branding 52

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. NFTs may refer to the digital goods or specific pieces sold in the Metaverse.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

Technology & Marketing Law Blog

AUGUST 5, 2022

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See We blogged this case twice before.

Social Media 119

Social Media Ownership Business Branding 119

The IPKat

SEPTEMBER 24, 2021

The attention of this SpecialKat was recently drawn to the decision of the Nigerian Court of Appeal in Banire v NTA-Star TV Network Ltd regarding the question of authorship and ownership of copyright in photographs used for advertising purposes and the issue of image rights in Nigeria.

Ownership 91

Ownership Artistic Work Contracts Copyright 91

Erik K Pelton

AUGUST 10, 2020

Another important aspect of the trademark application is asserting the proper ownership of the application. But an application with incorrect ownership could be null and void or worthless, so it is important to get the ownership correct. I often refer to it as a long and winding road.

Trademark 130

Trademark Ownership Social Media Editing 130

The IPKat

OCTOBER 22, 2024

While there was no dispute regarding the terms of copyright ownership, reproduction, and making available to the public, the German Supreme Court discussed the plaintiff’s implied consent. Our Katfriends analysed the case from de-branding and exhaustion perspectives. The Grand Board clarified the requirements for conversion.

IP 69

IP Copyright Editing Ownership 69

Garrigues Blog

MARCH 4, 2025

Nonetheless, brands have evolved and now adopt a more pragmatic approach, seeking to improve the client experience and linking NFTs to the traceability of the items of clothing. NFTs in turn played a key role in digital fashion, making it possible to certify the authenticity and ownership of virtual apparel.

Non-Fungible Tokens 52

Non-Fungible Tokens Branding Branding Brands 52

The IPKat

MAY 12, 2024

The wine brand had been around since the nineteenth century but changed ownership a few times. The case was brought by the Sicilian winery, Duca di Salaparuta, which owns trade marks containing the word “Salaparuta” that have been registered since 1989 and become “well-known” for distinguishing products of high renown.

Registration 69

Registration Branding Brands Branding 69

IPilogue

JULY 15, 2021

Beavan told Variety that Disney discussed co-branded products for Target and Singer Corporation as well as a possible fashion collection. Then, in May 2021, the fashion brand Rag & Bone advertised a new, officially-licensed Cruella -inspired collection—without Beavan’s knowledge or attribution. CDG President Salvador Pérez Jr.

Licensing 105

Licensing Contracts Design Designs 105

Kluwer Copyright Blog

JANUARY 26, 2022

“Web3 cannot and should not be reduced to blockchain when the real shift is towards user ownership of digital assets… This definitional shift focuses attention on what assets can be legally owned and the meaning of ownership “rights,” more generally, in the emerging digital spaces of web3.”. . user ownership of digital assets)?

Ownership 122

Ownership IP Non-Fungible Tokens Technology 122

Traverse Legal Blog

APRIL 19, 2022

Both videos are linked in the description below for easy navigation and reference. I am doing this series because I have been unable to find any other comprehensive content on the web or youtube that lays out a detailed and viable playbook for brands and celebrities to protect their names, slogans, and marks against Web3 cybersquatting.

Branding 140

Branding Branding Brands Trademark 140

azrights

OCTOBER 27, 2021

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. Protecting brand identifiers is the way to avoid the possibility of consumer confusion as to the source or origin of a brand.

Branding 52

Branding Brands Branding Copying 52

CopyrightsWorld

MARCH 1, 2021

Since you are reading this article you’re most likely either a designer working on brand identity and logos, or a business owner. As a business owner, make sure you obtain copyright ownership over the logo of your business using a contract for hired work with them. Copyright © vs. Trademark ®. Copyright ©. Trademark ®. To conclude.

Trademark 98

Trademark Copyright Ownership Intellectual Property 98

Corsearch

NOVEMBER 15, 2022

In simpler terms, the metaverse doesn’t refer to any one platform or a specific place but is rather used to describe a broad application of emerging technologies. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully. What Exactly Is the Metaverse?

Branding 52

Branding Brands Branding Non-Fungible Tokens 52

LexBlog IP

MARCH 28, 2022

Trade mark ownership is an important consideration for any business. Ensuring that a business holds all rights to enable it to make full use of its trade mark should be front of mind in any branding consideration. At this point, it may be too late! Let’s start with the legislation – a very good place to start.

Ownership 52

Ownership Intellectual Property Content Creation Business 52

Intepat

MAY 24, 2023

TYPES OF IP CONTRACTS (1)INTELLECTUAL PROPERTY ASSIGNMENT AGREEMENT The process of facilitating the transfer of ownership rights for various forms of intellectual property, such as copyrights, trademarks, patent, trade secrets, and other intangible creations is known as an intellectual property assignment.

Intellectual Property 98

Intellectual Property Contracts Ownership Invention 98

azrights

OCTOBER 18, 2021

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts. But brands have a third dimension or a third purpose.

Branding 52

Branding Brands Branding Trademark 52

Corsearch

SEPTEMBER 28, 2023

Intellectual property rights are defined as legal rights that protect the ownership of artistic, literary, and other creative works. Copyright infringement refers to the unauthorized utilization of safeguarded creative works. That’s because the platform’s enforcement process varies depending on the type of infringement.

Branding 59

Branding Brands Branding Intellectual Property 59

Corsearch

NOVEMBER 15, 2022

With brands continuing to explore the opportunities offered by the digital world, do NFTs present a new type of commercial opportunity or a threat? A non-fungible token, also known as NFT, is a one-of-a-kind digital item stored on a public digital ledger (a blockchain), which provides a certificate of ownership to a particular individual².

Branding 52

Branding Brands Branding Non-Fungible Tokens 52

Technology & Marketing Law Blog

JANUARY 24, 2024

Over time, “Promotional posts were interspersed with more personal content, in a strategy that JLM referred to as the ‘personal glimpse,'” and other JLM employees helped manage the accounts. The next step is to determine whether ownership ever transferred to another party. Not a word on this from the appellate court.

Social Media 105

Social Media Ownership Designs Design 105

Corsearch

FEBRUARY 29, 2024

Brands are often targeted by bad actors looking to make a quick profit by stealing intellectual property and exploiting consumers. But we also explain the most effective approach: using AI-fueled and expert-led brand protection solutions to save time and ensure a sustained reduction in infringement across marketplaces.

Branding 59

Branding Brands Branding Intellectual Property 59

Kashishipr

MAY 4, 2022

Additionally, they help the customers distinguish between brands and understand the quality of the products they buy. Trademarks also carry all the image and reputation a brand builds over the years. Have Proper Symbols of Trademark Registration & Ownership. They validate the source of products or services.

Social Media 105

Social Media Trademark Cease and Desist Registering Trademarks 105

The IPKat

NOVEMBER 22, 2022

On the occasion of the opening of a new store in NY, the well-known clothing brand created a collection of NFTs based on digital copies of works of famous artists such as Miró, Tàpies and Barceló, incorporating various outfits of the collection available at the store, to be displayed in the Decentraland Metaverse, at the coordinates 16.78

Artistic Work 144

Artistic Work Artwork Public Domain Art 144

IP and Legal Filings

JULY 9, 2024

This article discusses the domain of trademark registration, which is useful for businesses and individuals in order to protect their brand. These brand names, slogans, and taglines can be considered as some of the content that can be used on the different platforms. Image Sources: Shutterstock] 7.

Trademark 98

Trademark Registration Branding Branding 98

Kashishipr

SEPTEMBER 22, 2021

A trademark is an important business asset that offers protection to a brand. Licensing your trademark can be a beneficial business strategy that can not only strengthen the brand but also allow for expansion into new markets. His exclusive ownership of the trademark rights. What is Trademark Licensing? For more visit: [link].

Licensing 105

Licensing Trademark Branding Branding 105

SpicyIP

OCTOBER 14, 2024

The defendant did not claim ownership of the “Levi’s” trademark and only denied selling such goods. Despite a prior decree against the defendants for trademark infringement, they continued to produce and export products that closely resembled the plaintiff’s brand. Vinoy Kumar Duggar @ Vinay Kumar Dugar & Ors.,

Trademark 105

Trademark Registering Trademarks IP Copyright 105

IP and Legal Filings

JUNE 16, 2021

The business must establish itself as a brand which must be in a sense which can provide the distinctive nature of the business in the market. It is important to understand the ownership or possession of IP in case of any such contract with a third party. The registration of the name must be done in the trademark registry.

IP 98

IP Ownership Registration Licensing 98

Kashishipr

FEBRUARY 16, 2022

Through IP licensing, IP rights holders grant third parties the exclusive right to use their IP while retaining their ownership. In contrast to IP assignments, which transfer the entire ownership of the IP asset, IP licensing provides only limited use.

Licensing 98

Licensing Business IP Ownership 98

IPilogue

NOVEMBER 30, 2021

In this piece, I will recapitulate Strickland- Murphy’s exploration of IP ownership of Non-fungible Tokens and expand on recent developments since May. Unique identification is a valuable tool for the many luxury brands and auction houses that have started using the blockchain to sell or auction their products.

Non-Fungible Tokens 110

Non-Fungible Tokens Art Moral Rights Copyright Infringement 110

Intepat

MARCH 13, 2025

INTRODUCTION Outer space or space refers to the areas beyond our planets atmosphere. Several companies are exploring avenues of commercial space travel, developing branding for the same. The insertion of specific clauses discussing the ownership, protection and enforcement of intellectual property is key.

Intellectual Property 52

Intellectual Property Government IP Contracts 52

SpicyIP

SEPTEMBER 16, 2024

Interestingly, T-Series enjoys joint ownership of the franchise “Aashiqui” with Vishesh Films. According to this, the SB found the trademark eligible for protection as it suggested a ‘specific brand of romantic films.’ Does the Plaintiff Have a Trademark? Was there ‘Deceptive Similarity’? Satya Deo Gupta and Cadila Health Care Ltd.

Registration 105

Registration Television Trademark Trademark Law 105

TorrentFreak

JULY 13, 2023

Pirate site brands, including 123movies, Putlocker, Kisscartoon, 123movieshub, and GoMovies, were suddenly recognized all over the world, despite in many cases having been copied from ‘pirate’ brands already in existence. Running in parallel, news began to emerge of big changes at Zoro.to.

Branding 98

Branding Branding Brands Registration 98

Olartemoure Blog

OCTOBER 18, 2023

IP assets, such as patents, trademarks, and copyrights, can be used to generate revenue, enhance brand value, and protect against competition. IP finance refers to the use of financial instruments and strategies to monetize and manage IP assets. This is where IP finance comes in.

IP 105

IP Due Diligence Intellectual Property Licensing 105

IPilogue

MARCH 28, 2023

The Los Angeles-based (“San Antonio”) is known for their Stella Rosa brand that they have produced under the trademarks since 1998. Further, the word “process” cannot be understood as reference to administrative proceedings , and thus it would have been superfluous to include if it were not meant to also include civil proceedings.

Trademark 105

Trademark Government Ownership Designs 105

IP and Legal Filings

OCTOBER 18, 2024

The plaintiff argued that Infosy’s brand value in this trademark could mislead consumers into presuming a connection between the two companies. This is the main problem with Infosys Limited’s reputation and brand value. This argument weakens the plaintiff’s claim of sole ownership of the trademark.

Trademark 104

Trademark Cease and Desist Branding Brands 104

The IPKat

JANUARY 2, 2022

The analysis also referred to a pending case before the CJEU dealing with Community design law ( EUIPO v The KaiKai Company Jaeger Wichmann | C-382/21-P) and other EU trade mark cases from 2021. Verena von Bomhard (BomhardIP) presented a summary of trade mark cases before the EU Courts in Luxembourg from 2021.

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Blogging IP Non-Fungible Tokens Cease and Desist 127