Corsearch

NOVEMBER 15, 2024

For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. With the rise of online marketplaces, social media and illegal online pharmacies, counterfeit medications, unauthorized sales, and illegal product diversion have become more pervasive and harder to combat.

Branding 52

Branding Brands Branding Social Media 52

Corsearch

DECEMBER 10, 2024

These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.

Branding 52

Branding Brands Branding Social Media 52

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Brands Branding Social Media 147

Traverse Legal Blog

SEPTEMBER 20, 2024

We represent entertainers, celebrities, and influencers looking to monetize their name, likeness, and voice, endorsing third-party brands. “Influencer Marketing” and “Social Media Brand Endorsement” have become big business. This happens all the time. Here’s how this usually plays out.

Social Media 52

Social Media Branding Brands Branding 52

Technology & Marketing Law Blog

MAY 30, 2023

The categorization of social media accounts into “business” and “personal” accounts was a hot issue a decade ago, when states across the country passed laws to protect employees from invasive employer demands to access or control their personal social media accounts.

Social Media 98

Social Media Ownership Marketing Marketing 98

JD Supra Law

JANUARY 3, 2025

In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. By: Weintraub Tobin

Social Media 65

Social Media Branding Brands Branding 65

JD Supra Law

JANUARY 3, 2025

In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. By: Weintraub Tobin

Social Media 65

Social Media Branding Brands Branding 65

Technology & Marketing Law Blog

JANUARY 24, 2024

The last time we blogged this case , the district court had sided with JLM, initially restricting Gutman’s use of the social media accounts and then awarding control over the accounts to JLM. What does a 200+ year old fox have to say about who owns social media accounts?). ” (Cite to Pierson v.

Social Media 105

Social Media Ownership Designs Design 105

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Branding 130

Branding Brands Branding Trademark 130

Technology & Marketing Law Blog

JUNE 20, 2024

The photo depicts two children (“Brave” is the one on the right) at the 1 Hotel in West Hollywood wearing the hotel’s branded robes. Reply to this comment with #sharemy1pic if you’re happy with us sharing your photo on our social channels.” June 14, 2024) The post Reusing Social Media Photos for Ads?

Social Media 105

Social Media Copyright Licensing Advertising 105

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

Branding 130

Branding Brands Branding Social Media 130

Copyright Lately

DECEMBER 29, 2024

The trouble began when Albany radio station WGNA asked its social media followers to vote for the regions best fried chicken and tagged a few contenders, including Chicken Joes, which retweeted the stations original post. Chicken Joes delivers a piping hot reality check on the risks of playing copyright roulette. Sydney Nicole LLC v.

Copyright 116

Copyright Social Media Cease and Desist Fair Use 116

Corsearch

JANUARY 31, 2025

For many brands, the holiday season brings a surge of infringements on across marketplaces and social media. To keep up with this increased seasonal activity, its critical that brand protection strategies are both flexible and targeted to priority platforms.

Social Media 59

Social Media Branding Brands Branding 59

JD Supra Law

DECEMBER 27, 2024

While influencer marketing has become popular in the creator space, it doesnt come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing. By: Weintraub Tobin

Social Media 73

Social Media Branding Brands Branding 73

WIPO Magazine

DECEMBER 9, 2021

Digital influencers, or virtual humans, are the latest trend in social media marketing. is changing behaviors and powering tomorrow’s brands with its newly minted virtual humans. Find out how the avant-garde Japanese start-up Aww Inc.

Branding 105

Branding Brands Branding Social Media 105

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.

Branding 130

Branding Brands Branding Trademark 130

Nelligan Law

FEBRUARY 21, 2025

The latest batch of potential NXT stars features names that sound like they could belong to action movie protagonists, luxury cologne brands, or the cast of a high-budget Netflix drama. Osiris Griffin feels like an ancient warrioror maybe a sneaker brand. sounds like a name with real marketing potential.

Branding 52

Branding Brands Branding Business 52

TorrentFreak

JANUARY 8, 2025

The United States Trade Representative ( USTR ) published its annual Out-of-Cycle Review of Notorious Markets a few hours ago. This brand has been around for many years as new versions typically come online when others are taken offline. — A copy of the USTRs 2024 Review of Notorious Markets is available here (pdf).

Reporting 107

Reporting Marketing Marketing Social Media 107

TorrentFreak

MARCH 16, 2022

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. The original trademarks have expired and the NFT website uses a new logo, so they can use the brand.

Branding 145

Branding Brands Branding Due Diligence 145

TorrentFreak

NOVEMBER 14, 2024

There are dozens of recognizable brands in the illegal streaming market, all jostling for position in a chaotic market where trademarks are copied even more readily than movies or live TV streams. In Latin America, one brand stands out more than most, and not just because it has a bright orange logo.

Branding 103

Branding Brands Branding Social Media 103

JD Supra Law

DECEMBER 27, 2024

While influencer marketing has become popular in the creator space, it doesnt come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing. By: Weintraub Tobin

Social Media 65

Social Media Branding Brands Branding 65

azrights

MAY 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.

Branding 119

Branding Brands Branding Registration 119

Art Law Journal

JULY 26, 2022

Thanks to the internet and its billions of active users, it’s become easier than ever to leverage social media for artists to amass a following within niche communities, network with like-minded creators, and ultimately increase chances of finding new clients. . .

Social Media 67

Social Media Business Art Brands 67

McKinsey Operations

OCTOBER 19, 2022

Browsing and shopping directly on social media platforms is a core feature of e-commerce in China. Now, this dynamic new way of buying is poised for rapid growth in the United States.

Social Media 125

Social Media Branding Brands Branding 125

Plagiarism Today

AUGUST 11, 2021

” Prado was talking about the “fast fashion” brand Shein. The wildly popular brand is famed for its imitations of popular, luxury items at bargain-basement prices. Examples of this can be found almost every time a dress or fashion accessory becomes popular, whether on social media or at various events.

Plagiarism 264

Plagiarism Designs Design Copying 264

IIPRD

NOVEMBER 22, 2023

Introduction What separates long-established print and electronic media from social media is that it comes along with a bunch of techniques for its usage. These are tools that shaped social media to be more significant than the long-established medias.

Social Media 59

Social Media IP Intellectual Property Copying 59

JD Supra Law

SEPTEMBER 14, 2023

In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they represent.

Marketing 82

Marketing Marketing Social Media Law 82

Kashishipr

AUGUST 17, 2022

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics.

Social Media 52

Social Media Intellectual Property Registration Branding 52

IP Law 360

DECEMBER 1, 2022

Attorneys can help independent content creators and social media influencers who are offered corporate marketing partnerships negotiate better terms and avoid unexpected liability by knowing common pitfalls in brand deal agreements, says Julian Sarafian at For Creators by Creators.

Branding 75

Branding Brands Branding Social Media 75

JD Supra Law

APRIL 17, 2024

In recent years, the advent of the social media “influencer” has revolutionized advertising. Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience. Likewise, influencers create certain content to secure brand deals and attract advertisers.

Copyright Law 77

Copyright Law Social Media Branding Brands 77

IIPRD

JANUARY 6, 2023

The evolution and development of trademark law protect the right of manufacturers or sellers but the advancement of technology and the emergence of social media has bound lawmakers and interpreters to make a continuous intervention and take a comprehensive vigil over the various new issues related to trademark infringement.

Social Media 52

Social Media Trademark Advertising Advertising 52

SpicyIP

NOVEMBER 11, 2024

Sandeep Gogia and Ors 5 November 2024 (Delhi District Court) The plaintiffs, the owners of renowned watch brands like Rado, Tissot, Omega, and Longines, sought a permanent injunction against the defendants selling counterfeit products online. Nexxbase Marketing Pvt. Rado Uhren AG and Ors. vs Parminder Singh (Alias P. of the High Court.

Personality Rights 104

Personality Rights Trademark Social Media Patent Law 104

Erik K Pelton

SEPTEMBER 3, 2024

Having a trademark registration is a valuable tool in making a complaint regarding social media username infringement. The internet has lowered barriers to starting a new business, therefore finding a good and protectable brand name is becoming increasingly difficult.

Registration 130

Registration Trademark Social Media Branding 130

JD Supra Law

APRIL 1, 2024

Welcome to the March 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter.

Marketing 65

Marketing Marketing Social Media Branding 65

IIPRD

AUGUST 4, 2022

‘Influencer marketing,’ albeit a new word, has emerged as one of the most effective strategies to create money across all industries. A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information.

Social Media 45

Social Media Intellectual Property Non-Fungible Tokens Music 45

Art Law Journal

MAY 4, 2022

Social media has the power and reach to create community, provide a kick of inspiration, and help artists visualize their work from a macro perspective. Perhaps most significantly, mastering the art of social media can help your relationships with your followers and turn them into your tribe. Your time is limited.

Social Media 52

Social Media Art Marketing Marketing 52

LexBlog IP

FEBRUARY 10, 2022

The designer also agreed to give certain rights to JLM related to a bridal line created in the designer’s own name in exchange for compensation and JLM’s investment in the brand. The agreement also prevented the designer from using variations of her name to market bridal wear.

Social Media 52

Social Media Designs Design Branding 52