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The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Use the proper trademark symbol with your brand (TM, SM, or ®).
The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.
The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I didn’t want to go down that road because the brand name wasn’t resonating with me.
Earlier this week, independent fashion designer Bailey Prado took to Instagram to call attention to a different fashion label that, according to her, copied her “whole life.” ” Prado was talking about the “fast fashion” brand Shein. This has created a serious problem for many luxury designers.
Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.
2: Designer for Poler Branding Sues the Outdoor Apparel Brand’s New Owner. According to the lawsuit, Poler and Land Art & Design had an oral agreement at Poler’s launch to allow for use of the designs in question. However, Poler went bankrupt in 2018 and was acquired by Pacific & Everest.
For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key.
Introduction An artist’s ideas, be it for a renowned painting, sculpture, novel, technological design, jewelryor fashion are his own. However, many a times, we witness these designs being copied or recreated. A copyright protection is the ability of a designer to protect his original designs through the copyright laws.
Carrasquillo’s ‘Reloaded’ IPTV Branding. Carrasquillo operated several IPTV services, variously branded Reboot, Gears TV, Reloaded and Gears Reloaded but with those no longer in operation, he needed to make money in other ways. Company Claims Ownership of ‘Reloaded’ Trademark.
Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.
It serves as an essential element in making up the brand identity, customer loyalty, and market differentiation. Emerging technologies for better Trademark Protection Several challenges occur along the way as the companies establish their brand presence domestically and internationally.
Why Amazon Sellers Should Care Amazon Brand Registry In order to ensure a smoother application process for Amazon Brand Registry, the most important thing to do is to derisk your trademark application with the USPTO. Need a registered trademark to maximize full benefits of Amazon Brand Registry? Then incorporate.
The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.
Created by the renowned toy company Mattel, Barbie has evolved from a simple fashion doll to a global cultural icon, and much of this success can be attributed to the power of its brand narrative. To maintain relevance, Mattel has continuously collaborated with renowned designers, celebrities, and influencers.
First off today, Blake Brittain at Reuters reports that Sony Music and UK fitness apparel brand Gymshark have settled their lawsuit over Gymshark’s alleged use of Sony’s music in social media posts. Aldi briefly removed its version of the cake but began selling them again in May after making some design changes.
3: Zara Sues “Responsible” Brand Thilikó for “Passing Off” Zara Wares, Photos as its Own. Zara, known as a “fast fashion” brand, is often in the defendant’s chair in such cases, accused of ripping off designs from pricier competitors.
Creating new business and product names, designs, and logos is a daunting task to those looking to launch develop their brands. In addition to wanting something memorable and appealing, trademark attorneys recommend avoiding existing words or phrases in order to create something unique and distinctive within the relevant marketplace.
Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Examples of those interiors are the Apple Store has a registration for the layout of the store, and Chipotle has a registration for the common design themes that you’ll find in nearly every Chipotle.
In today’s competitive market, the visual appeal and unique ornamental design of a product can be as crucial to its success as its name or functionality. One way to protect the look and feel of your company’s products is with a design patent. By: McAfee & Taft
We love sunflowers at Erik M Pelton & Associates as a symbol of growth and renewal, and tie that into trademark and brand protection. It is found throughout nature—from the human body to plants—and creates structure and harmony intentionally by design. The golden ratio is also found in art, music, design and many other places.
Diplomatic Conference to Conclude and Adopt a Design Law Treaty – Plenary Sessions. It took nearly two decades of negotiation, but member states of the World Intellectual Property Organization (WIPO) have finally adopted the landmark Design Law Treaty (DLT) during the Diplomatic Conference in Riyadh on November 22.
Nike and Japanese fashion brand A Bathing Ape (BAPE) have settled a trademark infringement lawsuit over BAPE’s alleged on-again, off-again infringement of some of Nike’s most iconic sneaker designs. The settlement requires BAPE to discontinue some of its sneakers and redesign others. By: ArentFox Schiff
February 6, 2025 Erik M Pelton & Associates, PLLC (EMP&A), a leading trademark law firm dedicated to protecting brands, is proud to announce the successful registration of U.S. As technology continues to reshape the legal industry, EMP&A remains at the forefront of integrating innovation with legal expertise.
In an environment where brands face escalating online threats and fragmented data, data-led insights empower teams to proactively identify risks, measure impact, and strengthen brand protection strategies. The modern challenges in brand protection Brand protection has evolved into a complex, high-stakes challenge.
The following is an edited transcript of Chapter 8 of my book video Building a Bold Brand: The Trademark Registration Process: A Long and Winding Road The trademark application process at the United States Patent and Trademark Office (USPTO) is generally long, complex, and full of deadlines. Search first. Think it through.
Bucket hat: The bucket hat’s resurgence can be linked to designers like Kangol. The brand popularized the hat in the ’80s and ’90s. Kangol holds trademarks on certain bucket hat designs, emphasizing the brand’s unique contributions to the hat’s popularity.
The 91-page report is part of an ongoing legal battle between Harrison/Erickson, a design firm that created the original Phanatic, and the Philadelphia Phillies baseball team. Harrison/Erickson created the original costume in 1978 and licensed its use until 2019, when negotiations broke down.
Fiskars Finland OY AB and Fiskars Brands Inc. and its affiliated parties (“Woodland”), asserting design patent infringement, false advertising, trade secret. collectively, “Fiskars”) sued Woodland Tools Inc. By: Irwin IP LLP
The commencement of the Spring/Summer Fashion Week 2024 has seen luxury brands display their designs on the ramp again. Apart from designer clothes, this year also saw the debut of new signature colours of two beloved luxury brands-Burberry and Gucci. A colour, if distinctive enough can revolve the image of a brand.
These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.
This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally. Country Designations- Desires may be expressed by applicants as named member countries for which they seek trademark protection as ‘designated countries.’
In the digital world, and working with visuals and sometimes with external brands, you navigate a potential minefield of IP risks. Build Trust: Registered content builds trust and credibility, making content more trustworthy for followers and brands. In the world of content creation, your originality is your superpower.
Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. They’re not terribly common for most brands, and that’s part of what makes them interesting. Essentially, things that are not made up of logo designs or words. I want to focus on color trademarks.
Introduction Well, the online space is indeed centuries apart from any business process for creating a brand and speaking with its audience; now everything can even protect its intellectual property. This is where trademarks truly reflect as a brand identity and shape a very rapid recognition. It has also brought a lot of challenges.
Athletes are not the only focus of such a large spotlight – brands, fashion designers, companies, and even the Olympics itself promote their branding, logos and symbols, and products. Copyright and trademark protection plays a big – and often, unknown – role in what a viewer sees on TV.
This article discusses the domain of trademark registration, which is useful for businesses and individuals in order to protect their brand. These brand names, slogans, and taglines can be considered as some of the content that can be used on the different platforms.
Analysing the Riyadh Design Law Treaty in the Indian Context The Riyadh Design Law Treaty (DLT), finalized at the WIPO Diplomatic Conference in Riyadh in November 2022, marks a significant step towards harmonizing global industrial design registration processes. This consolidation saves both time and costs.
I have one branded FIDELO with a carbon-fiber case that claims to block scammers trying to read the chip on my credit card. Mosaic Brands, Inc. In 2020, Storus (AKA “Mosaic Brands”) sued Ridge Wallet for both patent infringement (US7334616) and product-design trade dress misappropriation. 4th — (Fed.
Many brands use mountains in their logos or within their designs. Some are generic representations of mountains, like Evian water and Matiz coffee but others are based on real ones. Some examples are: A Paramount with the Ben Lomond Mountain. A Patagonia with the Monte Fitz Roy. A And of course, Toblerone with the Matterhorn.
a Brooklyn-based art collective, designed and manufactured the “Wavy Baby” sneakers as a collaboration with rapper Tyga as a parody of the Old Skool skate shoe made by Vans, Inc. MSCHF even “included its own branding” on the shoe, that went a step further than VIP Products’ logo on the dog toy’s hangtag by evoking the Vans logo.
These include musical compositions, artwork, photographs and designs that all contribute to the making of an advertisement campaign. Luxury brands like Louis Vuitton invest heavily in creating high-quality marketing materials that reflect their brand’s prestige and exclusivity. In Bright Lifecare Pvt.
As such a proprietary right is granted by way of registration of a trademark, whereby the owner of the mark or other parties granted a license to use the brand has the exclusive right to use it for the purpose of making money. Under Sections 47 and 57 of the Trade Marks Act, 1999, Pidilite Industries Ltd.
Mike Dailly is the designer of Lemmings, a game that appeared in most Commodore Amiga owners’ collections during the early 90s. The game was created by DMA Design, which began as a four-man development team featuring Dailly and former classmates David Jones, Russell Kay, and Steve Hammond.
Delhi High Court sets aside the cryptic order passed by the Respondent, directs to consider the matter afresh Case: Alfred Von Schukmann vs The Controller General Of Patent, Designs and Trademarks and Ors. The Defendant argued that the suit design was published prior to the date of registration under a different trade name.
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