Remove Branding Remove Design Remove Registering Trademarks
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Sounds, Colors, Scents, and Other Nontraditional Trademarks

Erik K Pelton

The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. The uniform of a UPS driver is a registered trademark.

Trademark 189
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Global Brand Protection – How to Manage an Anti-Counterfeiting Program

IP Tech Blog

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key.

Branding 101
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Should Lawyers Offer A Brand Creation Service?

azrights

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . As a trademark lawyer, I began to ask myself why? So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property.

Branding 119
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Impact of AI on Global IP Systems

IIPRD

A human inventor serves as the central figure in the design of the patent system. The selection and evaluation of the previous art are aided further by the appropriately designated relevant art. DESIGNS Artificial Intelligence is also capable of creating designs on its own, akin to the inventions made.

IP 98
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MarkIt to Market® - September 2023: How Design Patents Can Complement Brands' Trademark Portfolios

JD Supra Law

Many brand owners are familiar with the value of registered trademarks, which safeguard the goodwill cultivated between mark holders and consumers by reducing confusion as to the source of the associated goods. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

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The Value of a Great Logo

Erik K Pelton

A great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples of great logos and why businesses ought to consider protecting logo designs. A great logo can communicate a lot about a brand. Logos can become registered trademarks too.

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SpicyIP Weekly Review (January 13 – January 19)

SpicyIP

Hasaram And Sons on 13 January, 2025 (Delhi District Court) The plaintiff, a firm selling Ayurvedic medicines, sought a permanent injunction restraining the defendants from infringing their copyright and trademark and passing off of trade dress. The plaintiff used the registered trademark Nayan Jyoti for their most popular product.