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10 reasons that small businesses need to protect their trademarks

Erik K Pelton

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.

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Social Media, Creative Theft, and Copyright: What Every Independent Artist Needs to Know

Intepat

In the music industry, copyright does more than just credit originality—it helps artists build their brand and reputation. In today’s digital landscape, many creators share their work online on various social media platforms, leaving them vulnerable to exploitation.

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Social Media, Creative Theft, and Copyright: What Every Independent Artist Needs to Know

Intepat

In the music industry, copyright does more than just credit originality—it helps artists build their brand and reputation. In today’s digital landscape, many creators share their work online on various social media platforms, leaving them vulnerable to exploitation.

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Copy-Paste Perfumes? The Legal Battle Over Fragrance Dupes

Intepat

INTRODUCTION A distinct scent has immense recall value and the potential to become a powerful identifier of a brand. Several luxury brands, including Tom Ford, Chanel, and Dior, annually invest millions into developing and marketing their signature perfumes. billion in 2025.

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Server Test Showdown? The Conflicting Rulings Over Whether Embedding a Social Media Post Violates the Copyright Act

IP Tech Blog

A recent California District Court ruling affirmed that Perfect 10’s ruling applied to the embedding of images from social media onto third party websites. the user name and image, user caption, number of likes, and branding of the social media platform). Amazon.com, Inc., What is Embedding?

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Copycats or Common Trends? Legal Battle Between Influencers Over "Clean Girl" Aesthetic

JD Supra Law

A recent lawsuit in Texas highlights the challenges social media influencers face in protecting their intellectual property. Gifford argues that these elements are distinctive to her brand and alleges that Sheils imitation has caused confusion among. By: Kohrman Jackson & Krantz LLP

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Why Restaurants Need Trademark Registration

Erik K Pelton

I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name. The way people find the restaurant, the way people tell their friends about it, search for it online, or follow a social media page all revolves around the name of the restaurant.