Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

Branding 182

Branding Brands Branding Social Media 182

Kashishipr

MARCH 23, 2022

When it comes to the term ‘cybersquatting,’ it refers to the phenomenon in which fraudulent entities use the internet domains of widely recognized brands and companies to extract benefits from their reputation and goodwill. How Cybersquatters Tarnish a Brand on Social Media.

Social Media 98

Social Media Trademark Registering Trademarks Branding 98

IIPRD

JANUARY 6, 2023

The evolution and development of trademark law protect the right of manufacturers or sellers but the advancement of technology and the emergence of social media has bound lawmakers and interpreters to make a continuous intervention and take a comprehensive vigil over the various new issues related to trademark infringement.

Social Media 52

Social Media Trademark Advertising Advertising 52

IIPRD

AUGUST 4, 2022

A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information. One of the most significant methods to safeguard material on social media is through copyright.

Social Media 45

Social Media Intellectual Property Non-Fungible Tokens Music 45

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Brands Branding Social Media 147

LexBlog IP

OCTOBER 10, 2023

So if graffiti can be protected, does one need permission from the artist to photograph the work and then “publish” it to a social media platform? What if the social media account is used to promote the account owner’s own goods or services, or a third party’s brand?

Social Media 52

Social Media Art Fair Use Moral Rights 52

Art Law Journal

AUGUST 10, 2022

Here’s a common scenario on social media for artists: You’re starting to grow a steady online following, but your audience isn’t commenting, liking or sharing your first few posts. So is it time to throw in the towel on social media and focus on other marketing strategies? Wear your heart on your sleeve.

Social Media 52

Social Media Art Marketing Marketing 52

LexBlog IP

FEBRUARY 10, 2022

The designer also agreed to give certain rights to JLM related to a bridal line created in the designer’s own name in exchange for compensation and JLM’s investment in the brand. Things went south, however, when JLM tried to renegotiate the parties’ deal by expanding the designer’s social media job duties.

Social Media 52

Social Media Designs Design Branding 52

IPilogue

NOVEMBER 18, 2022

On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products. While Ye’s company, Mascotte Holdings Inc.

Business 131

Business Contracts Branding Brands 131

Erik K Pelton

DECEMBER 19, 2022

I love a great meal, I love supporting small local businesses, and I have a connection to the restaurant industry: my wife and my brother-in-law own two restaurants. I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name.

Registration 299

Registration Trademark Social Media Branding 299

azrights

OCTOBER 5, 2023

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Just complete this form to receive a copy of the book.

Copying 52

Copying Branding Brands Branding 52

Corsearch

DECEMBER 13, 2023

Counterfeiting is but one threat that consumers and brands face. Brands now face a rising tide of phishing and brand impersonation designed to mislead and defraud consumers. Background Almost on daily basis brands receive reports on phishing email or websites.

Branding 52

Branding Brands Branding Social Media 52

CopyrightsWorld

MAY 18, 2022

Want to meet one of the pre-eminent social media experts in America? Kris is the CEO of Ruby Media Group, a full service Public Relations and Social Media Agency located in Manhattan, which offers public relations services, content marketing, social media and personal branding services.

Social Media 98

Social Media Business Marketing Marketing 98

Erik K Pelton

APRIL 22, 2024

It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts. Registration is essentially insurance for your brand by building up a fort of protection around it.

Registering Trademarks 130

Registering Trademarks Trademark Registration Branding 130

Erik K Pelton

JUNE 21, 2021

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. So, how does all of this relate to trademarks and brands, you might be asking? Because bold brands stand out and they resonate and they communicate with consumers. Think about the brand name, Uber compared to Private Car Service.

Branding 130

Branding Brands Branding Marketing 130

Corsearch

FEBRUARY 15, 2024

X (formerly Twitter) is one of the most popular social media platforms for businesses and individuals, with around 335 million monthly active users worldwide. Allowing brands to connect with their consumers and establish a recognizable online presence, it is a crucial platform to reach audiences on a global scale.

Branding 59

Branding Brands Branding Social Media 59

IP Watchdog

AUGUST 24, 2021

A business associate had mentioned that Mr. Willison might want to Google himself, as some odd search results were appearing. Post after post after post, across numerous websites and social media platforms, alleging that Mr. Willison was a sociopathic criminal. And there they were. According to the posts, Mr.

Social Media 120

Social Media Branding Brands Branding 120

azrights

MAY 10, 2022

It’s well known that the failure rate of small businesses is extremely high. Entrepreneur.com rates people’s chances of surviving in business beyond 5 years at 50/50, while the chances of failure after 10 years are 70%. With that in mind, here are the top 13 reasons why businesses are less successful than they might otherwise be.

Business 98

Business Branding Brands Branding 98

The IPKat

MARCH 11, 2024

The promotion of items on social media by celebrities and influencers is commonplace for companies. Celebrities are often invited to collaborate to the creation of specific products, or even find themselves at the helm of a brand's artistic direction.

Social Media 56

Social Media Designs Design Settlement 56

Biswajit Sarkar Copyright Blog

AUGUST 9, 2022

The growth of internet and internet related facilities have made brands shift a major part of their business online, some generating the entirety of their income through online sales. Thus, it becomes important to safeguard your business. Protecting brands. Domain names and trademarks. Domain names and trademarks.

Branding 52

Branding Brands Branding Social Media 52

IPilogue

DECEMBER 1, 2021

When reports about Facebook’s plan to change its corporate name hit the internet, branding experts offered their theories about the driving force behind the social media giant’s decision to rebrand itself. Finally, consulting with seasoned trademark professionals and branding experts is key to a successful rebrand strategy.

Business 111

Business Trademark Social Media Registration 111

Erik K Pelton

AUGUST 5, 2022

One of the most frequent questions I get is “When should I begin the process to start applying to register my trademark as a business owner?” That moment, of course, can be at a variety of different stages for a business, and that’s what I want to review here. What if you started using the brand name on social media?

Registration 147

Registration Trademark Social Media Branding 147

Selvam & Selvam Blog

JULY 11, 2024

I think you would agree with me that protecting a brand has become increasingly difficult in this digital era, where originality is becoming a thing of the past. So, how do you approach this issue when your brand is caught in the middle of it?

Registration 40

Registration Branding Brands Branding 40

TorrentFreak

MARCH 16, 2022

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. – LimeWire is going from P2P to NFT as it plans a comeback in May – Business Insider.

Branding 143

Branding Brands Branding Due Diligence 143

Corsearch

AUGUST 10, 2023

Creating and choosing a brand name can be both an exciting and daunting task. Ultimately, the name you choose will serve as the identity of your product or business for a long time to come. Originality makes for brand names that easier to recognise, register and protect. Here are some tips to make the process easier: 1.

Branding 52

Branding Brands Branding Social Media 52

IIPRD

JUNE 26, 2024

A social media influencer is someone who creates content based on their niche in various social media platforms where they deliver information by uploading in the mediums of long format videos, short format videos or reels, static posts and stories.

Intellectual Property 52

Intellectual Property Social Media Intellectual Property Law IP 52

IP Tech Blog

AUGUST 28, 2023

Counterfeiting is a global problem that affects a wide variety of entrepreneurs and innovators – from small businesses to global corporations. Paolo shares his first-hand experience with raids and enforcement in China over the years and how brands can find the right strategy to enforce their brand in China.

Branding 52

Branding Brands Branding Intellectual Property 52

Corsearch

JULY 18, 2023

Millions across the globe have flocked to Instagram Threads – the newest social media platform on the block. But, just how safe is it for consumers and brands? What threats do brands face on Instagram Threads? How can brands protect their IP and consumer safety on Instagram Threads? billion- strong user base [1].

Social Media 52

Social Media Branding Brands Branding 52

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 90

Trademark Social Media Advertising Advertising 90

Corsearch

NOVEMBER 15, 2022

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. This represents a unique opportunity for brands to reach a highly engaged user base. What Are Examples of Metaverse Platforms?

Branding 52

Branding Brands Branding Non-Fungible Tokens 52

JD Supra Law

SEPTEMBER 14, 2023

In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they represent.

Marketing 80

Marketing Marketing Social Media Law 80

JIPEL Copyright Blog

APRIL 26, 2021

Danielle Bernstein is a 28-year-old New York City influencer and founder of the brand We Wore What (“WWW”). million followers threw their full support behind TGE, and in November 2020 the brand filed its own separate lawsuit for copyright infringement against Bernstein. How does an influencer and fashion designer become so despised?

Social Media 52

Social Media Copying Branding Brands 52

Erik K Pelton

MAY 10, 2021

A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected by a business. Many, or even most, businesses have more than one trademark that could be protected – different brands, or a good slogan or logo.

Trademark 130

Trademark Social Media Branding Brands 130

Corsearch

MAY 10, 2024

The first phase includes more powerful AI image algorithms for greatly increased discovery of issues, a complete enforcement and workflow upgrade for marketplaces and social media, as well as a new slick, modern user interface. Corsearch Zeal is now available for all Talisman customers utilising marketplaces and social media.

Social Media 52

Social Media Branding Brands Branding 52

LexBlog IP

AUGUST 28, 2023

Counterfeiting is a global problem that affects a wide variety of entrepreneurs and innovators – from small businesses to global corporations. Paolo shares his first-hand experience with raids and enforcement in China over the years and how brands can find the right strategy to enforce their brand in China.

Branding 52

Branding Brands Branding Intellectual Property 52

Corsearch

SEPTEMBER 28, 2023

Founded in 1999 by Jack Ma, the Alibaba company has grown to become one of the world’s largest and most influential online commerce businesses. One of Alibaba’s most popular platforms is Alibaba.com, a leading global wholesale B2B marketplace that facilitates trade between businesses from around the world.

Branding 59

Branding Brands Branding Intellectual Property 59

Erik K Pelton

MAY 30, 2022

Trends on social media move so quickly, but this one has lingered, and it’s about red flags. Because it’s related to social media, I only learned about it because of my children and my family, but a lot of posts about red flags use the red flag icon or emoji, and then warning signs about a particular topic.

Trademark 147

Trademark Social Media Branding Brands 147