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The Battle Over Music in Social Media Videos

Plagiarism Today

Music companies are increasingly targeting businesses who use their music on social media. The post The Battle Over Music in Social Media Videos appeared first on Plagiarism Today. Here's what you need to know.

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5 Things To Do When Starting a Business

Erik K Pelton

The following is an edited transcript of my video Do These 5 Things When Starting a New Business. A lot of people don’t realize that the LLC or corporation name doesn’t have to match what the overall business or brand name is. Search the name that you’re going to use as the core name to identify your business.

Business 130
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10 reasons that small businesses need to protect their trademarks

Erik K Pelton

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. In fact, small businesses may be even more capable.

Business 130
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Why trademarks matter for food trucks

Erik K Pelton

Food trucks have a heightened need to proper trademark protection: The industry is booming and growing rapidly, with lots of new brand names being developed every month. Food trucks are generally very local businesses. The cost of rebranding a food truck can be enough to crush a business.

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25 Ways to Use Your Trademark

Erik K Pelton

There are so many ways one can use their brand’s trademark.

Trademark 130
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What Is a Brand Style Guide

Erik K Pelton

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

Branding 182
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Who Owns a Disputed Social Media Account? – JLM v. Gutman

Technology & Marketing Law Blog

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See The court also found “Ms.