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Top 25 Benefits of a Registered Trademark

Erik K Pelton

The following is an edited transcript of my video 25 Benefits of Trademark Registration. It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts.

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USPTO Trademark Application: the key to unlocking more trademark protection

Erik K Pelton

The following is an edited transcript of my book video Building a Bold Brand Chapter 6: Why Apply to Register Trademark registration with the USPTO has tremendous value. A trademark registration is a tangible asset that can be assigned, licensed, or used as collateral in the sale of a business.

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Why the USPTO Trademark Registration Process Is A Long and Winding Road

Erik K Pelton

The following is an edited transcript of Chapter 8 of my book video Building a Bold Brand: The Trademark Registration Process: A Long and Winding Road The trademark application process at the United States Patent and Trademark Office (USPTO) is generally long, complex, and full of deadlines. Patience is a virtue.

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Global Brand Protection – How to Manage an Anti-Counterfeiting Program

IP Tech Blog

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key.

Branding 101
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Amazon Brand Registry: How to Register Your Trademark to Get IP Protection

Patent Trademark Blog

Why Amazon Sellers Should Care Amazon Brand Registry In order to ensure a smoother application process for Amazon Brand Registry, the most important thing to do is to derisk your trademark application with the USPTO. Need a registered trademark to maximize full benefits of Amazon Brand Registry?

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How Do You Like Them Apple (Trademarks)? Malus Musings on Brand Protection

Trademark and Copyright Law Blog

Those activities are all well and good – and I fully appreciate that “ bobbing for apples ” wasn’t listed because, let’s be honest, that’s really gross – but as we’re the Trademark & Copyright Law blog, allow me to focus on something a bit closer to home: apple trademarks. But let’s talk trademarks.

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Taylor Swift’s Trademark Reputation

Erik K Pelton

In the kingdom of trademark protection, Taylor Swift is the reigning queen. Swift’s prolific portfolio of registered trademarks and savvy branding in this video. The post Taylor Swift’s Trademark Reputation appeared first on Erik M Pelton & Associates, PLLC. Erik discusses Ms. Erik discusses Ms.

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