Traverse Legal Blog

SEPTEMBER 20, 2024

We represent entertainers, celebrities, and influencers looking to monetize their name, likeness, and voice, endorsing third-party brands. “Influencer Marketing” and “Social Media Brand Endorsement” have become big business. This means they also own and need to license the copyright to the brand.

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Social Media Branding Brands Branding 52

azrights

MAY 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.

Branding 119

Branding Brands Branding Registration 119

JD Supra Law

OCTOBER 2, 2023

Many brand owners are familiar with the value of registered trademarks, which safeguard the goodwill cultivated between mark holders and consumers by reducing confusion as to the source of the associated goods. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

Design Patent 73

Design Patent Design Designs Branding 73

Patent Trademark Blog

FEBRUARY 26, 2024

How to Register IP for your Clothing Your new clothing brand may have a variety of IP to protect. Need to protect your clothing brand? Contact US patent and trademark attorney Vic Lin at 949-223-9623 or email vlin@icaplaw.com to explore how we can register your clothing brand’s trademarks, patents and copyrights.

Branding 52

Branding Brands Branding Trademark 52

43(B)log

OCTOBER 9, 2023

21, 2023) Deetsch alleged that he owned design patents for CPAP pillow products, which the Lei defendants infringed. They also allegedly used Deetch’s image in ads and on packaging, and allegedly falsely claimed on Amazon that their pillow products “were designed in the United States but are manufactured in China.”

Advertising 72

Advertising Advertising Branding Branding 72

JD Supra Law

JULY 3, 2024

Creating new business and product names, designs, and logos is a daunting task to those looking to launch develop their brands. In addition to wanting something memorable and appealing, trademark attorneys recommend avoiding existing words or phrases in order to create something unique and distinctive within the relevant marketplace.

Branding 73

Branding Branding Brands Business 73

Traverse Legal Blog

SEPTEMBER 27, 2024

Our technology and internet lawyers are constantly contacted by Amazon sellers trying to protect their brand names and products on the Amazon marketplace. One of the most common brand protection issues involves gray market sellers and counterfeits on Amazon. There’s both good news and bad news.

Branding 52

Branding Brands Branding Marketing 52

IP Watchdog

JULY 30, 2024

The conventional wisdom given to burgeoning designers is never to name your brand after yourself.

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Branding Brands Branding Social Media 59

Likelihood of Confusion

APRIL 14, 2022

This was–I thought–my kind of blog post: a guest post on Duets Blog by graphic designer Ellie Drotning: When I hear a well-known brand has. The post Best of 2012: When brands let us down appeared first on LIKELIHOOD OF CONFUSION™. Originally posted on February 21, 2012.

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Branding Brands Branding Graphic Design 95

Patent Trademark Blog

MAY 15, 2023

Why Amazon Sellers Should Care Amazon Brand Registry In order to ensure a smoother application process for Amazon Brand Registry, the most important thing to do is to derisk your trademark application with the USPTO. Need a registered trademark to maximize full benefits of Amazon Brand Registry? Then incorporate.

Branding 97

Branding Brands Branding Trademark 97

Corsearch

FEBRUARY 29, 2024

Brands are often targeted by bad actors looking to make a quick profit by stealing intellectual property and exploiting consumers. But we also explain the most effective approach: using AI-fueled and expert-led brand protection solutions to save time and ensure a sustained reduction in infringement across marketplaces.

Branding 59

Branding Brands Branding Intellectual Property 59

WIPO Magazine

DECEMBER 12, 2022

Taibo Bacar, the celebrated Mozambican fashion designer, talks about what it takes to build an international fashion brand and the next steps in his pioneering business adventure.

Branding 52

Branding Branding Brands Design 52

azrights

JUNE 27, 2023

Do you: Know what ‘brand’ means and signifies to the value of your business? Have the knowledge and skills in Brand IP and branding to be your own brand manager? You as the business owner need a solid understanding of Brand and IP so you can be its brand manager. Why brand management?

Branding 52

Branding Brands Branding Business 52

Nelligan Law

JULY 25, 2023

Created by the renowned toy company Mattel, Barbie has evolved from a simple fashion doll to a global cultural icon, and much of this success can be attributed to the power of its brand narrative. To maintain relevance, Mattel has continuously collaborated with renowned designers, celebrities, and influencers.

Branding 98

Branding Brands Branding Trademark 98

Indiana Intellectual Property Law

APRIL 26, 2024

Indianapolis, Indiana – FullBeauty Brands Inc. The lawsuit alleges that certain swimsuits marketed by FullBeauty Brands and affiliated entities bear a striking resemblance to designs owned by competitors. has been accused of trademark infringement in a lawsuit filed by Pennsylvania -based Global Trademarks Inc.

Branding 52

Branding Brands Branding Trademark 52

Olartemoure Blog

SEPTEMBER 27, 2022

Fashion is not the exception , and different brands have become involved in the meta world. The virtual universe Decentraland hosted in March 2022, the first Metaverse Fashion Week which was a success, as it featured more than 70 brands, artists and designers. Patent and Trademark Office (USPTO).

Branding 98

Branding Branding Brands Non-Fungible Tokens 98

azrights

OCTOBER 20, 2023

Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU. What this means is that the legal system shifts the burden of proof so that the brand owners need to show that they’re still genuinely using their marks.

Branding 52

Branding Brands Branding Marketing 52

LexBlog IP

FEBRUARY 1, 2024

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key.

Branding 52

Branding Brands Branding Social Media 52

Corsearch

SEPTEMBER 28, 2023

You should prepare links and screenshots as evidence for your claims of copyright, or trademark, patent, or design right infringement on Alibaba. Trademarks A trademark signifies a unique term, logo, expression, design, or emblem utilized to indicate the origin of goods and services.

Brands 59

Brands Branding Branding Intellectual Property 59

JD Supra Law

JANUARY 12, 2023

The panelists also explored the steps companies and organizations should be taking to protect their brands and trademarks in the metaverse, how interoperability in the metaverse is likely to lead to copyright challenges, and the role of design and utility patents in. By: Venable LLP

Branding 98

Branding Branding Brands IP 98

LexBlog IP

JANUARY 12, 2024

text of decision in Global Brand v Rae Dunn Design, 23-CV-1644 (DEH) January 9, 2024 Here, while defendant’s own mark prominently appeared alongside plaintiff’s mark on its packaging, whether this was fair use could not be determined at the 12b6 stage.

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Fair Use Branding Branding Brands 52

Corsearch

FEBRUARY 15, 2024

Allowing brands to connect with their consumers and establish a recognizable online presence, it is a crucial platform to reach audiences on a global scale. Here are some of the most common types of scams observed on the platform: Fake/ impersonation accounts Scammers create fake accounts that closely mimic established brands.

Branding 59

Branding Brands Branding Social Media 59

Corsearch

AUGUST 24, 2023

In this blog, we outline the tools you can use to protect your brand reputation and prevent consumer confusion. Trademark infringement Trademarks are distinctive elements like words, logos, phrases, designs, or symbols used to identify the origin of goods and services.

Branding 52

Branding Brands Branding Copyright Infringement 52

IP Law 360

MARCH 25, 2022

has sued the companies behind the "A s Live Forever" clothing brand for allegedly selling sweats, T-shirts, hoodies and beanies that use profane, ripped-off versions of Patagonia's trademark. Sportswear company Patagonia Inc.

Branding 75

Branding Brands Branding Design 75

Corsearch

DECEMBER 13, 2023

Counterfeiting is but one threat that consumers and brands face. Brands now face a rising tide of phishing and brand impersonation designed to mislead and defraud consumers. Background Almost on daily basis brands receive reports on phishing email or websites.

Branding 52

Branding Brands Branding Social Media 52

The IPKat

DECEMBER 13, 2021

Louis-Michel enjoys researching Soviet brands The dispute arose when “ Krasny Oktyabr ”, a Russian confectionary company, registered an EU trade mark (EUTM) in Class 30 for a figurative sign representing a lobster. They are now commonly referred to as “Soviet brands”.

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Branding Branding Brands Litigation 122

Corsearch

FEBRUARY 22, 2024

Trademark infringement is the nightmare that keeps big brands up at night. Imagine you’ve conjured up the hottest brand on the market – “Crispy Crunch Delights” , complete with a jazzy logo. ” They are selling what you sell, they are reaping the benefits of your brand, without doing any of the hard work. .”

Branding 59

Branding Branding Brands Trademark 59

Corsearch

AUGUST 2, 2023

Your business has likely collectively spent countless hours and resources to build a strong brand presence on Amazon. However, counterfeiters will continuously undermine these efforts by listing counterfeit products and passing them off under your brand name.

Branding 52

Branding Brands Branding Reporting 52

Corsearch

AUGUST 14, 2023

By following a series of steps, you can safeguard your brand reputation and prevent consumers from being misled. Trademark infringement A trademark is a distinctive word, logo, phrase, design, or symbol used to identify the source of goods and services.

Branding 52

Branding Brands Branding Intellectual Property 52

TorrentFreak

APRIL 12, 2022

Carrasquillo’s ‘Reloaded’ IPTV Branding. Carrasquillo operated several IPTV services, variously branded Reboot, Gears TV, Reloaded and Gears Reloaded but with those no longer in operation, he needed to make money in other ways. Company Claims Ownership of ‘Reloaded’ Trademark.

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Branding Branding Brands Trademark 137

The IPKat

AUGUST 9, 2022

As a first step, the UK announced that it has joined the Global Brands Database made available by WIPO. Secondly, the government responded to the c all for views on designs , which ran from 25 January 2022 to 25 March 2022, alongside a survey. Those in favour argued that it would increase certainty of the validity of design protection.

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Government Design Designs Branding 70

LexBlog IP

AUGUST 16, 2023

In the world of business, where brands are not merely labels but stories that resonate with consumers, effective brand building is a strategic imperative. Trademark registration aids in building a cohesive brand identity. Consistent Visual Identity Trademark registration solidifies your brand’s visual identity.

Branding 40

Branding Brands Branding Registration 40

Intepat

JUNE 13, 2024

Introduction Design piracy, particularly in the context of registered designs, poses significant challenges in today’s industrial landscape. According to the Indian Design Act of 2000, only those designs that are functional or used as artistic or property marks are not eligible for protection.

Design 52

Design Designs Branding Brands 52

SpicyIP

NOVEMBER 30, 2024

Diplomatic Conference to Conclude and Adopt a Design Law Treaty – Plenary Sessions. It took nearly two decades of negotiation, but member states of the World Intellectual Property Organization (WIPO) have finally adopted the landmark Design Law Treaty (DLT) during the Diplomatic Conference in Riyadh on November 22.

Design 59

Design Designs Law Intellectual Property 59

Biswajit Sarkar Copyright Blog

MAY 29, 2023

In the fast-paced world of business, where new brands emerge every day, protecting one’s intellectual property has become paramount. Trademarks play a crucial role in establishing brand identity and distinguishing products or services from competitors. This article explores the criticality of trademark searches for new brands.

Intellectual Property 52

Intellectual Property Branding Brands Branding 52

azrights

OCTOBER 27, 2021

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. Protecting brand identifiers is the way to avoid the possibility of consumer confusion as to the source or origin of a brand.

Branding 52

Branding Brands Branding Copying 52

The IPKat

MAY 3, 2022

Brands are taking advantage of the increased consumer engagement by launching projects such as Nike’s Nikeland and Balenciaga’s ‘ Afterworld ’. So, what about brand protection in this unchartered territory? Adidas and Prada recently launched Adidas : Prada, Re-Source , a collaborative NFT art project. ESRT Empire State Building, L.L.C.

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Non-Fungible Tokens Branding Branding Brands 100