Remove Branding Remove Brands Remove Cease and Desist Remove Trademark
article thumbnail

Even Trademark Lawyers Make Branding Mistakes

Erik K Pelton

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I still use TM4SMALLBIZ from time to time in my branding. But we rebranded to Erik M.

Branding 147
article thumbnail

USPTO Trademark Application: the key to unlocking more trademark protection

Erik K Pelton

The following is an edited transcript of my book video Building a Bold Brand Chapter 6: Why Apply to Register Trademark registration with the USPTO has tremendous value. A trademark registration is a tangible asset that can be assigned, licensed, or used as collateral in the sale of a business.

Trademark 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What to do if a patent owner sends you a cease-and-desist letter

JD Supra Law

A cease-and-desist (C&D) letter typically demands that the recipient stop (cease) doing something now and avoid (desist from) doing it in the future, or risk being sued. By: Smart & Biggar

article thumbnail

How Brands Can Compete in the Games Without Being Official Sponsors

IP Watchdog

The Summer Olympics starts in just a few days, and with it comes a flurry of cease-and-desist letters from the U.S. The Olympics benefits from extra special trademark protection here in the United States. When advertisers use the Olympics brand without authorization, the USOC views this as a loss of sponsorship dollars.

article thumbnail

Vape Co. Says Knockoffs Infringe Puff Brand Trademark

IP Law 360

The holder of the trademark on Puff Labs Stix nicotine vapes is suing rivals in California federal court claiming they are infringing on its Puff brand marks and confusing consumers, adding that the competitors have sent it meritless cease-and-desist letters.

article thumbnail

Cease-and-Desist Letter: How to Use It Effectively or Reply

Patent Trademark Blog

Why send a cease-and-desist letter? On its surface, a cease-and-desist letter seems like a less expensive way to enforce intellectual property rights. Are Amazon sellers using a similar brand or product name? Would it make sense to send them a trademark infringement letter. Should you send a C&D letter?

article thumbnail

“Go Ahead, Sue Us”: Sony sends Cease-and-Desist after Taunts

IPilogue

Unsurprisingly, Sony sent DBrand a cease-and-desist letter , which the Canadian company published online and used to generate marketing for a newer, allegedly “not illegal,” albeit similar, product. com, for example, was forced to rebrand and stop selling PS5 plates after Sony threatened legal action over a trademark dispute.