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Dragons' Den IP Blog - Series 22 Episode 3

Dragons' Den

Back in Ukraine, Yana had achieved a Masters in Finance and had been selling her own fashion brand through retail partners. She has set up an exclusive license with all her brand partners to sell their products outside Ukraine. Once safe in her new UK home, she wanted to do something to help her fellow Ukrainians. Did you know?

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5 free trademark monitoring tools

Erik K Pelton

The following is an edited transcript of Chapter 16 of my book video Building a Bold Brand: Monitoring for Infringers To maintain protection of a brand or a trademark, the owner must guard against unauthorized use or infringement. Here are five excellent—and free!—resources Search quarterly on those main sites for your trademark(s).

Trademark 130
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7 trademark tips for blog owners

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. Trademark Tips for Blog Owners. For example, one of my favorite blog titles is a cheese blog called It’s Not You, It’s Brie®. That way, it helps demonstrate that the title of the blog is special and that you want to call attention to it and protect it.

Blogging 130
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How Brands Can Help Change Gen Z’s Attitudes Toward Counterfeiting

Corsearch

With Gen Zs growing influence on global eCommerce, their attitudes toward counterfeiting present both a challenge and an opportunity for brands. In his previous role as Head of Digital IP Enforcement for Tommy Hilfiger , Alastair lead the global strategic operations for brand protection, encompassing both online and offline actions.

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Brand Protection in Pharma: Combining Online Enforcement with Expert Investigations

Corsearch

For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. This blog explores the evolving threat landscape facing pharma brands and how a combination of brand protection technology and end-to-end investigations can effectively mitigate these risks.

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3 Steps to Protect Your Brand in the New Year

Erik K Pelton

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

Branding 147
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Dragons' Den IP Blog - Series 22 Episode 6

Dragons' Den

The Brand Behind the Brolly When Steven Bartlett questioned Reid and Trib on where they saw the brand in five years, they confessed that they didnt just perceive it as a fair-weather invention but rather a key part of a busy commuters everyday belongings. If you enjoyed todays episode, why not subscribe to our Dragons Den IPO blog?