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The following is an edited transcript of Chapter 16 of my book video Building a Bold Brand: Monitoring for Infringers To maintain protection of a brand or a trademark, the owner must guard against unauthorized use or infringement. Here are five excellent—and free!—resources Search quarterly on those main sites for your trademark(s).
With Gen Zs growing influence on global eCommerce, their attitudes toward counterfeiting present both a challenge and an opportunity for brands. In his previous role as Head of Digital IP Enforcement for Tommy Hilfiger , Alastair lead the global strategic operations for brand protection, encompassing both online and offline actions.
For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. This blog explores the evolving threat landscape facing pharma brands and how a combination of brand protection technology and end-to-end investigations can effectively mitigate these risks.
Back in Ukraine, Yana had achieved a Masters in Finance and had been selling her own fashion brand through retail partners. She has set up an exclusive license with all her brand partners to sell their products outside Ukraine. Once safe in her new UK home, she wanted to do something to help her fellow Ukrainians. Did you know?
The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.
It is not easy to come up with a great new brand name, one that is bold, unique and protectable. For many more brand creation and protection tips, see my book: Building a Bold Brand or these other posts: How to brainstorm and whiteboard a new brand name – blog post.
These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.
Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.
Republished by Blog Post PromoterThe first installment of this new feature excerpted Gary Gulman’s assault on soft-brand drinks. Originally posted 2017-11-27 11:10:41. 2 – Jim Gaffigan appeared first on LIKELIHOOD OF CONFUSION™. 2 – Jim Gaffigan appeared first on LIKELIHOOD OF CONFUSION™.
To all the clients along the way who have entrusted their brands to me, I am forever in gratitude. To help protect your brands as you build and grow your businesses gives me joy and pride every day. Our team has grown as well! And our clients have received more than 4,500 USPTO registration certificates.
Introduction Registration of a trademark is an important step toward building a brand on solid ground. Today, in a competitive marketplace, the difference between a successful strategy for the long-run has to do with brand identity. That should represent your brand and not explain it.
The latest batch of potential NXT stars features names that sound like they could belong to action movie protagonists, luxury cologne brands, or the cast of a high-budget Netflix drama. Osiris Griffin feels like an ancient warrioror maybe a sneaker brand. Haze Jameson could be a whiskey label or a rebellious high-flyer.
For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. In all of this, brand owners should be aware that, counterfeiters are very “creative” and adaptable.
The following is an excerpt from my book, Building a Bold Brand. Trademark Tips for Blog Owners. For example, one of my favorite blog titles is a cheese blog called It’s Not You, It’s Brie®. That way, it helps demonstrate that the title of the blog is special and that you want to call attention to it and protect it.
The Brand Behind the Brolly When Steven Bartlett questioned Reid and Trib on where they saw the brand in five years, they confessed that they didnt just perceive it as a fair-weather invention but rather a key part of a busy commuters everyday belongings. If you enjoyed todays episode, why not subscribe to our Dragons Den IPO blog?
Why Amazon Sellers Should Care Amazon Brand Registry In order to ensure a smoother application process for Amazon Brand Registry, the most important thing to do is to derisk your trademark application with the USPTO. Need a registered trademark to maximize full benefits of Amazon Brand Registry? Then incorporate.
From this, they can try to establish a well-recognised brand, which may prove to be a far better solution for their product. I immediately recognised the bold colourful packaging of this brand from the supermarkets. A quick search of our trade mark database tells me Littles coffee has shrewdly protected this eye-catching brand.
The boys were looking for 90,000 in return for a 5% stake in Doughboys Group Limited, a frozen pizza brand disrupting the market with its tasty Italian sourdough pizzas, designed to add some flavour to the wholesale market. Eye-catching eats One of the first things that struck me was the eye-catching branding across Doughboys products.
This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally. In this global competitive arena where brands translates into great value, the Madrid Protocol becomes an irresistible instrument for intellectual property management.
Intellectual property rights, including trademarks, are vigilantly protected, and trademark agents work tirelessly to safeguard the identity and uniqueness of brands. When Haribo’s branding is replicated on cannabis-infused gummies, it violates trademark rights and raises serious safety concerns.
Created by the renowned toy company Mattel, Barbie has evolved from a simple fashion doll to a global cultural icon, and much of this success can be attributed to the power of its brand narrative. With the release of the highly anticipated Barbie movie, Mattel takes the brand narrative to new heights.
Brands’ social media feeds are getting attention lately, but not always for the right reasons. We’ve covered social media advertising risks in our ADventures in Law blog before. By: BakerHostetler
Around September 18, 2023, various Livehd7-branded domain names began diverting to the ACE anti-piracy portal, including the following: livehd7i.com, livehd77.net, blog livehd7.city During that operation, the operators of Livehd7 and another platform, 3sktv, were reportedly arrested. net, livehd77.org, org, livehd77.tv, tv, livehd720.org,
MSCHF has frequently targeted major brands. At this point the Second Circuit baldly states “MSCHF used Vans’ trademarks—particularly its red and white logo—to brand its own products.” Unlike the defendant in Jack Daniel’s , MSCHF, at least amongst its relevant consumers, has a valuable brand.
Sud-tastic licensing The commercial potential of Lisa and Anthony's protected innovation became evident when Deborah Meaden raised the possibility of licensing the technology to other brands. IPOs authorship of this blog does not constitute its endorsement or sponsorship of any products, individuals or businesses referenced within it.
Its a tightrope walk that both brands and creatives have to navigatepreferably in some very stylish sneakers. The post Blog: Sole Wars: Nike vs. The Shoe Surgeon appeared first on Nelligan Law. Customization has long been a way for artists to reinterpret existing products, blending personal expression with established designs.
Republished by Blog Post PromoterI’ve written so much, for so long, about the branding and trademark adventures — overwhelmingly unhappy ones — of Starbucks that I’ve pretty much run out of ways of starting blog posts such as this one. (See Originally posted 2015-07-20 14:36:07.
We say goodbye to 2021 with the most interesting posts and articles from the surrounding IP blogs of the past week! Creator Mason Rothschild revealed in an open letter to Hermès, which he posted on his Instagram account on December 22, that he received a cease-and-desist letter from the French luxury goods brand.
When we think about trademark disputes, we often imagine a small company trying to imitate a bigger, well-known brand. Because the big company has more resources for marketing and advertising, it overwhelms the smaller business’s brand identity. What Is Reverse Confusion Theory? But reverse confusion flips this scenario.
INTRODUCTION A distinct scent has immense recall value and the potential to become a powerful identifier of a brand. Several luxury brands, including Tom Ford, Chanel, and Dior, annually invest millions into developing and marketing their signature perfumes. billion in 2025.
Well look Liam you support the wrong football team, but I think I can get over that you are incredible, you actually make me a little emotional, you are an incredible ambassador for your brand but more importantly for me an incredible ambassador for the city that we’re in,” gushed Gary. “I
London, UK A fizzing legal battle is brewing in the Intellectual Property world as Thatcher Cider, a renowned British cider brand, locks horns with supermarket giant Aldi over an alleged Trade Mark infringement. However, the High Court ruled in Aldis favour.
As appealing as an opportunity to cash in on their clients’ fame by extracting payments video game makers, clothing brands , or other firms may be, the overwhelming majority of tattooers recognize that clients should control their own bodies and likenesses. Eric’s Prior Tattoo Copyright Blog Posts. An appeal in Alexander v.
We have curated this content from hundreds of EMP&A videos, podcasts, blog posts, visuals, books, and more — created over more than a decade. We have highlighted our best and most popular work on six key trademark topics to explore as you build and protect your brand. What are bold brands. Why register a trademark.
A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected by a business. Many, or even most, businesses have more than one trademark that could be protected – different brands, or a good slogan or logo.
The Trademarks Act, 1999, gives trademark protection to the identity of brands. An Insight into the Nexus between Customs and Trademark Laws Trademark laws protect the identity of brands through exclusive rights granted to the owners of registrations. Hence, there is a strengthening of customs laws.
As we savored the flavors, we also uncovered the legally sweet secrets behind the brand. These aren’t mere names and logos; they’re the heart and soul of their brand. Trademarks and branding aren’t just a playful façade; they’re instruments for change, like a cone that doubles as a magic wand.
The following is an excerpt from my book, Building a Bold Brand. Believe it or not, I even had to face changing my brand name early on as a result of receiving a cease and desist letter! Small businesses are just as capable of creating and building great brands as big businesses are. Celebrity endorsements. Board of directors.
Though boxing built his name, it was business and branding that cemented his legend. Foreman turned his name into a powerful brand, protected by an extensive network of trademarks and licensing agreements. It was another example of his long-standing commitment to protecting and leveraging the value of his personal brand.
California has particularly robust case law on Right of Publicity due to the abundance of celebrities residing within that state, so that jurisdiction is the focus of this blog post. Are you a social media influencer or brand looking to hire a social media influencer?
Perhaps you only have one core trademark or perhaps you’re building a portfolio and helping create an entire synthesized brand. This is based on one of my favorite blog posts from many years ago, which is based on one of the great classic rock songs by Paul Simon, 50 Ways to Leave Your Lover.
On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products. While Ye’s company, Mascotte Holdings Inc.
IPKat Team GuestKat Nedim Malovic is taking a break from blogging. We thank him for all his contributions to the blog over the years and we look forward to welcoming him back in due course. Events As always, please do not forget to check our Events page , which is continuously updated. For further information, click here.
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