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5 free trademark monitoring tools

Erik K Pelton

The following is an edited transcript of Chapter 16 of my book video Building a Bold Brand: Monitoring for Infringers To maintain protection of a brand or a trademark, the owner must guard against unauthorized use or infringement. Here are five excellent—and free!—resources Search quarterly on those main sites for your trademark(s).

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How Brands Can Help Change Gen Z’s Attitudes Toward Counterfeiting

Corsearch

With Gen Zs growing influence on global eCommerce, their attitudes toward counterfeiting present both a challenge and an opportunity for brands. In his previous role as Head of Digital IP Enforcement for Tommy Hilfiger , Alastair lead the global strategic operations for brand protection, encompassing both online and offline actions.

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Brand Protection in Pharma: Combining Online Enforcement with Expert Investigations

Corsearch

For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. This blog explores the evolving threat landscape facing pharma brands and how a combination of brand protection technology and end-to-end investigations can effectively mitigate these risks.

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Dragons' Den IP Blog - Series 22 Episode 3

Dragons' Den

Back in Ukraine, Yana had achieved a Masters in Finance and had been selling her own fashion brand through retail partners. She has set up an exclusive license with all her brand partners to sell their products outside Ukraine. Once safe in her new UK home, she wanted to do something to help her fellow Ukrainians. Did you know?

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3 Steps to Protect Your Brand in the New Year

Erik K Pelton

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

Branding 147
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Tips for Brainstorming a New Brand Name

Erik K Pelton

It is not easy to come up with a great new brand name, one that is bold, unique and protectable. For many more brand creation and protection tips, see my book: Building a Bold Brand or these other posts: How to brainstorm and whiteboard a new brand name – blog post.

Branding 130
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The Emergence of Counterfeit Video Hauls and How Brands Can Combat Them

Corsearch

These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.